Iconography provide new retail solution to FootBalance UK

Back in 1997, a long time before modern eCommerce websites, a small team of Somerset digital artisans created something incredible – Iconography Ltd.  Since then, the team has grown from strength to strength and have evolved into a dedicated team of eCommerce specialists, with over 50 collective years of expertise. Working with a variety of retailers in various sectors including footwear, they have created the perfect Online & Instore retail solution – Iconography eCommerce.

With vast amounts of eCommerce know-how, Iconography have honed their skillset to meet and exceed the expectations of the clients with the creation of Iconography eCommerce: Instore.

Key Benefits:

  • Cloud-based POS – no software to install
    • One supplier – one point of contact, no third-party EPOS integration
    •             Single database – no lag time
    •             Flexible supplier – bespoke offering and tailoring to your needs

There is an increasing need for an omnichannel experience which blends websites with physical brick and mortar stores. That’s why Iconography developed Iconography eCommerce: Instore.

Now, you don’t need two individual suppliers for your EPOS and website; Iconography can provide you with one complete solution tailored to your retail requirements. Using a single database allows for instant access to data with no lag time, which means you don’t have to wait 15 minutes for your orders to transfer between systems, or for stock to be updated. A simple click of a button automatically updates the instore stock and the website instantly, preventing over selling and preventing disappointed customers with potentially unfulfilled orders.

With great success Iconography eCommerce has been installed into several physical stores, most notably working alongside FootBalance UK.

FootBalance UK are part of the global FootBalance family, who have a presence in more than 50 countries, with over 1,500 retail outlets and medical clinics.

Unlike a traditional footwear store, they offer professional foot analysis, via their FitPro 3D experience. This enables a professional examination of the customers feet, identifying a person’s foot type and its impact on their health. FootBalance then create custom insoles to their customer’s unique feet and scanning the insole to produce a personalised insole profile; this can then be ordered from the 100% custom insole range online.

Director of FootBalance UK, David Sleigh, approached Iconography as they were struggling with their current EPOS provider, and unable to have bespoke features that would enable them to integrate customers’ accounts instore with those on the website.

“Iconography is our preferred partner because they combine digital creativity with a simple-to-use eCommerce platform and responsive account management. Our brief was complex – we needed a multi-brand eCommerce site which provided the consumer with different buying and booking options, as well as an EPOS system for our retail stores – we’re delighted Iconography was able to provide this.” – David Sleigh, Director, FootBalance UK.

Iconography work closely with FootBalance UK to provide ongoing support, to ensure that both Online & Instore work effortlessly and continuing to provide a seamless retail experience.

If you would like more information regarding Iconography eCommerce: Online & Instore, please visit our website www.iconography.co.uk or call the team on 01460 258530 and they will be more than happy to assist you.

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