Detmold, July 23, 2018. Jana shoes has further expanded the unique RELAX technology for the upcoming Spring/Summer 2019 collection.
Jana RELAX offers a soft tread and improved wearing
comfort by means of a pressure-elastic zone in the heel area.
“With the expansion of the RELAX technology in the Jana collection, we offer retailers an absolute added value, especially in the sportive product groups. The consumer’s need for increased wearing comfort is becoming more and more important, so that we are responding to this requirement. After
completion of the 2-year development phase and the successful sales in the current spring/summer season, we have greatly expanded the RELAX technology for the coming collection. The clear highlighting inside the shoe and under the sole means that the added value for the consumer can be recognised quickly and felt directly,” says Michael Romberg, Managing Partner of Jana shoes.
Company Background:
The company Jana shoes GmbH & Co. KG, based in Detmold, Germany, has been developing fashionable shoes for over 15
years that are designed to offer every woman 100% comfort. Jana shoes believes that innovation, fashion and sustainability
are not mutually exclusive, but – on the contrary – complement each other. The company is therefore continuously working
worldwide to improve sustainability – from the initial design to the delivery of the shoes. www.jana-shoes.com.
Press contact: Ms. Jennifer Pankraz I Marketing I Phone: +49 (0) 52 31 / 605 – 4373 I Fax: + 49 (0) 52 31 / 605
– 5 4373 I E-Mail: jennifer.pankraz@jana-shoes.com
Jana RELAX is used in the FS19 collection in 45
models. The sales price ranges between €39.95
and €69.95.
