Moda has confirmed its position as a key order-writing event after three strong days of trading across all sectors. The exhibition – which closed its doors yesterday afternoon – welcomed buyers across the full spectrum of the industry from its location at Birmingham’s NEC.
Having launched a re-organised layout last season, Moda built upon the momentum of its new look show with its s/s 17 edition. Moda Footwear evolved its identity for spring with a portfolio of summer-specific collections. Taking advantage of the opportunity to showcase a range of summer styles, footwear labels reported a good mix of buyers from the footwear and apparel sector alike.
“Summer is the key season for us and we are already seeing an increase in sales for Ruby Shoo in direct comparison with last August,” said Mason Young, UK manager for Ruby Shoo and Ipanema. “Ipanema meanwhile has benefited from the buzz surrounding the Olympics because Brazil is our homeland, so we have seen a really good reaction to the new collection this season.”
New arrival Walk Moses agreed that summer footwear was in demand at Moda this season. “We’ve had a fantastic first season,” said brand owner Brett Katz. “We have picked up orders from a lot of independents and were also delighted that a large footwear chain came to see us here after following the brand for the past few months.”
Keep an eye out for the official Footwear Today show review in the September issue!
Moda will return to the NEC on the 19-21 February 2017 for the a/w 2017 show.