Skechers Launch New Shop-in-Shop in Harrods
Published: 27 July, 2011
Skechers are pleased to announce the launch of their new Shop-in-Shop within Harrods. The new space opened earlier this month and sits within the fitness department on the 5th floor of the luxurious retailer.
Pete Youell, MD of Skechers in the UK & Ireland, said,
“I am delighted that we have worked with Harrods to create this unique shop-in-shop fit, which will bring the Skechers shopping experience to a wider audience. This concept allows us to showcase our expanding fitness products in a fantastic environment, and we are proud to be trading alongside many established athletic brands”.
The concept behind the new fit was clean lines and impact. By using brushed metal curved panels, floating white shelves branded with the signature ‘S’, and illuminated blue back lighting, Skechers has created a modern, easy to shop space, which reflects the direction the brand is taking.
Categories are clearly defined by Skechers walking, running, training and fitness products, and the collection includes the SRR range, LIV, Tone Ups fitness and Shape Ups. American TV star Kim Kardashian is currently the face and body of Skechers Shape Ups.