Staff from across the fashion industry are teaming up to support leading overseas aid agency CARE International by taking part in the Prima Solutions Adventure Challenge, supported by Footwear Today, on 22 May.

The challenge, taking place in Exmoor National Park, will see teams hike, bike and canoe a marathon distance in ten hours. It’s a demanding task, but efforts are worthwhile- all funds raised will support CARE’s work helping 59 million people in 70 countries find a route out of poverty.