Safety footwear has become a competitive area within the footwear market, with many new and established brands upping their profile. We caught up with one of the leading names in the market, Sterling Safety Wear Ltd, to find out why, after ten years in the business, they are worth a bet this season...

Not too hot, not too cold, just right - which description can better meet the expectations firemen have towards their apparel and footwear? This is exactly where the Magnum brand hooks in and presents a line of firemen boots with the innovative Outlast® material being able to balance temperature changes so that it feels inside the boot not to warm and not too cold, but just right.