K-Swiss has also just launched an adaptable and versatile running shoe with interchangeable inner soles to cater for race day, long distance and training days, orthotics and those who need extra stability. The shoe is enhanced by a Flow Cool moisture management system located from heel to toe that keeps feet cool and dry. Currently the shoe comes with miSOUL inserts designed for speed and comfort (Light 1.0 and Cushion) with plans to retail extra inserts to cater for Orthotics and Stability wearers in 2010.
The Paris Strap from Clarks has active air technology, which provides exceptional comfort through the active air footbed. It has specially designed octagonal ‘waffle like' pockets on the underside of the footbed trap air and create a cushioned base. Also, octagonal pockets also allow air to travel through the footbed helping to cool feet
ECCO, world-renowned designer of innovative, high quality fashion shoes and sandals has announced it will be working with P2i, developer of a world-leading liquid repellent nano-coating technology, to launch a revolutionary running shoe with a difference.
Lava Falls, is a new performance shoe for the entire family from Teva. It allows for comfort and cushioning while still performing as a low profile water shoe which provides a secure fit and superb traction thanks to its Spider Rubber® outsole. Equally at home on a raft, in a kayak or scouting the next rapid, the Lava Falls provides excellent cushioning, traction and drainage. Built for water performance, the multi shoe does not jeopardise cushioning and protection as the EVA extends over the toes and heel to provide protection and an extra 2mm of topsole for comfort.
The idea behind MBTs (Masai Barefoot Technology) is that they reproduce the effect of walking in bare feet on soft, uneven terrain - just like the Masai Tribe who inspired them. MBTs are designed with a curved sole and patented 'Masai Sensor' that create a rolling walking action. With every step, all sorts of muscles have to work harder to counteract the instability created by the sole, and you naturally walk more upright.
FitFlop sandals were originally designed by Dr. David Cook of London South Bank University to make it easier for wearers to stay in shape. With multi-density microwobbleboardTM midsoles to create an unstable environment, they force leg muscles to work harder to maintain posture and balance. But, weeks after launch, testimonials from FitFlop sandal wearers started pouring in, detailing not only improved posture, but relief from lower back pain and foot pain (like heel spurs and plantar fasciitis). The highly cushioned sole is said to reduce shock, decrease joint pain and reduce foot and lower back pain.
Tonewalker sandals claim to ‘tone' your legs and reduce the appearance of cellulite as you walk - giving you up to five times the exercise value than in normal shoes. They do this by using their pivot technology and V-shaped platform sole, which forces the wearer to correct their balance. The theory is back, leg and stomach muscles work harder, as they continuously have to re-adjust to maintain a neutral position.
The new Romotion range presents patented technology based upon a dynamic foot bed. This is integrated within the mid foot area of the outsole which actively supports a natural way of walking and can help improve general foot problems including flat feet, arthritis and relief for the achilles tendon.
Chung Shis are all about multi tasking: making your muscles work whilst you are walking or standing. They promise to work legs 50% more than a normal trainer. The impact on the ankle joint is reduced by 27%, and on the knee joint by 24%, lessening damage to the joints. (research carried out by the University of Calgary).
By using the basic yoga principle of separating the toes, Beech work to stretch the tarsal bones in the feet, improving balance, encouraging body alignment and stretching leg muscles.
One of the banes of podiatrists, flip flops are believed to cause numerous foot problems. Podiatry endorsed, SOLE's Platinum Sandals are different. They mould to your feet, offering alignment, cushioning, balance and comfort, allowing you to wear them all day without pain or fatigue. They are particularly good for people with foot conditions such as plantar fasciitis, and are great for recovery footwear, offering pain relief and minimising post-exercise strain and injury.
Footballers spend a fortune on their footwear, so you'll be interested to learn about a new boot that is set to change the face of football: "The Concave football boot will have a profound impact on the game of football worldwide", says football legend Kenny Dalglish. Concave, a revolutionary new generation of football boot launched last year, will, it is claimed, change the face of the sport forever.
People who ride horses are like people who have yachts or play golf. Why? Because you can sell them almost anything related to their favourite past time. This is particularly the case with that which will improve their own perception of their own performance in the eyes of other participants.
