WITH the sun shining and the weather warming up, sun worshippers everywhere are starting to dust off their favourite summer clothes and look around for the latest summer fashions.
SCUFFS and scratches on a favourite pair of shoes used to spell disaster, but now thanks to Woly, you need not surrender your beloved heels to the bin.
Every woman’s latest essential tool will soon be the Woly Heel Renovator, the small and handy answer to ugly scratches on elegant shoes.
With every girl counting her pennies and saving up to treat herself with that fabulous pair of heels that have been calling to her from the shop window for months, the Woly Heel Renovator is the perfect accessory to help keep shoes in top condition and looking great for longer.
There is a tendency for some footwear retailers to regard shoe care products, accessories and "below the ankle" products (more on these later!) as the Cinderella items of the business. They are confined to the nether regions of the store. Yet, this sector has proven itself to be recession-proof and, with a more pro-active approach, it can be a profit generator in its own right and also offer customers another incentive to visit the store.
Dunkelman & Son Ltd have reformulated Dasco Kids' products to provide an eco-friendly range of children's shoe care, offering water based, solvent free products that are biodegradable, non flammable and not tested on animals. All the packaging is recyclable.
"The roll out of an upbeat new look across Dasco's entire shoe care range is now virtually complete", reports Kevin Burton, Sales Director, Dunkelman & Son Ltd.
Implus LLC, one of the world's leading providers of below the ankle footwear accessories, has entered into a partnership and distribution agreement with Grangers International, who own the Cherry Blossom shoecare brand. Together they will now be able to offer customers a comprehensive range of innovative lines and proven performers in the shoe care and shoe accessories sector.
LC offers testing services and support to all branches of the leather industry. To ensure compliance with legal and social requirements, and ultimately brand protection, a comprehensive chemical and physical testing package has been created for whole shoe testing.
A bag you can sling over your shoulder is worth two in the hand. Women have always known that, and now men are catching on, as everyone gets caught up in the 'man bag' trend. To my mind, this is really just a rediscovery of the 'boy bags' that kids once took to school. Only they didn't call them bags back then, they called them satchels. Admittedly, those battered and smelly-looking items bore no resemblance to the leather beauties being slung over male shoulders today. But, the principle was the same.
After the success of the first TV campaign and with a very strong start to the year, things are moving in the right direction at a rate of knots. TagEm are set to launch 5 new products over the coming months as well as there newest licensed product (A key premiership football club) so watch this space.
There are very few silver linings to emerge from the current economic downturn, but there are sectors of the trade in a position to benefit from this harsh climate - none more so than the shoe care market and Dave Watkins, Sales Director at Cherry Blossom, is urging retailers to take advantage of this.
Customer demand for gel products has increased, according to shoe comfort specialists Pedag. In response to this demand, the company has improved and extended its range of gel products. It has a new toe protector range, which provides instant relief for hammertoes, bunions, pressure sores, as well as gel pads, at affordable retail prices.
Fragrant Footings luxury fragranced mini foot cushions and insoles will soften and freshen your feet - every step of the day. They are perfect to help pick up tired or troubled feet. Fragrant Footings absorb sweat as well as friction so your feet will feel dryer as well as fresher while being cushioned against the daily grind. Simply trim to size, peel away the backing and stick them on the ball-of-foot part of your shoes. Choose from: Bare Shoulder Smoulder Jasmine; Kiss Me Till Morning Mint' and Garden Party Lemon.
Collonil has now produced NANO COMPLETE, an effective 3 in 1 product to treat (clean, repair and protect) all types of materials. It is suitable for all leathers & synthetics for shoes, garments, bags & upholstery. The product has a 25 - 30 % better waterproofing effect made possible by the combination of fluorocarbon resins and the contained active ingredients on the basis of nano technology. Enhanced repellence of water and soil. Euroleathers Shoe Care, Tel 01604 843740 www.euroleathers.com
The Spit ‘N' Polish Shoeshine Company (www.shoeshine.net) is the UK's first network of shoeshine booths. Operated by uniformed, trained shoe care professionals, it offers a service and visually professional retail setting which meets the concession standards of major venue owners. Booths are for permanent placement where business people commute or congregate, including, airport terminals, mainline rail termini and key commuter stations, motorway service stations, hotel and club lobbies, major city office premises, high-end retail spaces and event venues.
