The European Confederation of the Footwear industry (CEC) will present for the first time the results of its R & D project, CECMade- Shoe. This project with 54 partners, an investment of 20.4 Mio and a EU contribution of 10.4 Mio, started in October 2004.
The challenging breakthrough strategy of CEC-Made-Shoe is the development of radical invocations, which can constitute in the coming years, instruments for increasing the competitiveness of the European SME footwear sector.
This is possible since for the first time in history, a consortium of 54 partners of different disciplines and from other sectors share their research effort based on one comprehensive and radical new view on footwear R & D.
The project aims at moving the footwear sector from a product centered shoe approach to a human centered approach that is represented by 3 ‘dimensions’ of human being:
Comfort: focusing on the foot in all the aspects of walking, running and standing
Environment: societal focusing on 100 % nature friendly materials and process sustainability
Custom: consumers involvement focusing on style and fashion.
This project is monitored by industry partners which want to supervise, test and validate from the industry side the research activities and results obtained.
This project should facilitate quick reaction and delivery to the market, new shoe (product) concepts, materials and processes, by preference environmentally sustainable. In addition, new sales concepts, training and dissemination activities and the overall electronic integration of the supply chain complete this R & D picture.
The first available results are now available, knowing that the coming years, other results will be presented to the industry.
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