BUYER STABILITY SHOWS INCREASED MARKET CONFIDENCE AT LONDONEDGE

Published: 14 September, 2009

A marked increase in new exhibitors and stable buyer figures at fashion trade exhibition Londonedge shows a strengthening in this fashion sector.

Managing director Carole Hunter said: "We have always had a very loyal, core section of buyers who have stuck with the show despite recent hardship in the economy but we now seeing a wider stability in buyer figures and there has been a general feel of optimism at this show."

Organisers have also noted the rapid growth in numbers of Swedish buyers where Germany was once the largest overseas visitor to Londonedge. The show welcomed buyers from 29 countries as far afield as Guatemala, Australia and South Africa. The number of new exhibitors also jumped from 10% of the floor at February's show to 19% and consisted of large global brands such as Ed Hardy and Hello Kitty to smaller fledgling brands who have an increased confidence in the market.

Exhibitor Brian Irwin of Nitelife-Footwear told Footwear Today: "The Londonedge Show was well attended with plenty of European buyers. I was very pleased with the results and managed to open quite a number of new accounts."

Next Londonedge and Londoncentral: 7-9^th February 2010 at Olympia 2, London, W14. www.londonedge.com.

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