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Following its successful showing at Moda and Garda, wide-fitting fashionable footwear company, Emotion, has reported unprecedented forward sales for its autumn/winter 2007/08 range.
Compared with this time last year forward sales are up by 66 per cent. In addition, there is a 7% increase in new accounts. This supports the company’s belief that more and more buyers and outlets are recognising the growing demand for fashionable footwear for women with wider feet.
Emotion’s managing director, Paul McDermott explains: "This year we have a more varied E fitting boot range, which now comprises nine styles – five more than last year. Our total boot collection provides 22 styles, giving our stockists the opportunity to provide greater choice to their customers. We are also meeting customer demand by offering all styles up to a size 10, an unusual move for a branded footwear company. "
In addition, to meet the requirements of many customers who find that with the wider fit they can take a smaller size, all styles will now start at size three.
Particular best-sellers in the new Emotion autumn/winter range are EEE fit knee boots Peggy, which has an almond toe and loop trim; and Isla, which has a panel detail.
Also selling well is Fay, an EEE fit ruche front wedge court shoe with a covered buckle trim.
Adds Mr McDermott "Our sales success proves that our new range is exciting and stylish. It reflects the latest design trends with its emphasis on rustic browns and tans, and the continued use of beautiful soft leathers that our customers appreciate."
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