Pure London steps up a level
Published: 14 January, 2010
As the capital prepares to become the international fashion focus for buyers and retailers alike, Pure London springs into season introducing new sections within the footwear and accessory areas, creating a vibrant new atmosphere and providing visitors with a more effective and enjoyable buying experience.
With the largest ever collection of accessories and footwear on the Upper Level, Pure London is the ultimate one stop shop! This February the Footwear Hall unveils a new look splitting the brands into three areas, New to Pure Footwear, Trend Led and Design Led, allowing buyers to source collections more easily.
The Trend Led section will include top footwear designer Steve Madden, who returns with his eye-catching Autumn/Winter 2010 collection adored by celebrities including Lindsay Lohan, Kate Moss and Katy Perry. The range will consist of leather biker style boots, cute shoe boots and more glamorous evening shoes with striking detailing.
Showing alongside Steve Madden; Bronx, Ejecj/Prophecy, Irregular Choice, Fly London, Manas, Art/Neosens, and Marco Tozzi will be introducing new collections. Miss L Fire will return to the show with their funky and eccentric wedges, while Butterfly Twist will be back after a fantastic show in August.
The Design Led section is set to showcase stylish ranges from the likes of Chie Mihara, Belen Donate, Audley, Francesca Morichetti, Deesajer Design and popular Brazilian brand Melissa, while New to Pure will include Puro, Schu Chocolate schubar, Paez shoes, Sara Montrose and Ruby Brown.
Siena Xzane will be exhibiting their glamorous range of footwear from elegant peep toes through to stunning Swarovski encrusted platforms
Mixing comfort with style Unisa will be another brand not to be missed along with V.T Collection, Velvet B, Arche, Soloro, Bourne, Birkenstock and Unze London.
Pretty Ballerinas return for another season showcasing a range of cute pumps featuring intricate detailing. ‘Pure London is the best way of reaching the high fashion customers all under one roof. The timing of the show is perfect as it’s early enough to sell short order Spring/Summer 2010 product as well as get forward order for Autumn/Winter,’ commented David Bell, Pretty Ballerinas.
Every day in the Sole Café, upstairs in the footwear hall, Drapers footwear editor Laura Weir will exclusively provide buyers with practical advice on topics such as how to buy footwear for your store and key trends for the Autumn/Winter 2010 season.
Pure London will be launching a newly edited accessory section this February, Funky&Fresh. The area will house must-have accessory brands for the cool, trendy fashion retailer. Located in the National Hall Gallery above the Spirit section, Funky&Fresh will make sourcing the most relevant accessories easier. Confirmed brands include Disney Couture, Kangol Headwear, FCUK, Tokyo, Lulu Australia, Mojo, Miss Sugarcane and Julie Bernardin.
Accessories and Footwear are now essential to complete the Autumn/Winter 2010 wardrobes, and complement the womenswear collections at Pure London. Buyers can’t fail to fall in love with the clothes, accessories and footwear, providing plenty to entice customers into their stores.
