The UK Showcase For Europe’s Finest Fashion Accessory Brands

Published: 11 February, 2010

This season’s Boutique by Chic exhibition at the Ricoh arena in Coventry promises to be more directional than ever with even more big European brands eager to present their collections at the UK’s most glamorous fashion trade event.

If you have experienced Boutique by Chic before, you will not be shocked to hear that the organisers have more surprises in store this season as they have just announced that there will be a French theme ‘with a touch of Moulin Rouge’ and a fabulous restaurant menu to tantalise your taste buds at very reasonable prices.

If you buy fashion accessories and haven’t been to Boutique by Chic before, this is an event that you should write on your calendar now. The main focus is of course the fantastic brands which it attracts from all over the world, but the organisers have spared no expense to create the most lavish buying environment imaginable, and all visitors I speak to, report that it is the most enjoyable trade show they have ever attended.

Each visitor is welcomed with champagne, cocktails and blinis served by male and female hosts who definitely cause a stir (and we are told that this season will surpass all others!) and there is an overwhelming sense of style, fun and calmness which will not be found at any other show.

The brands showing are very carefully selected by the Boutique team for their individuality and style, at every price point. Over 70% will be from outside the UK with a focus on Italy, France, and Spain. The majority of them do not show at any other UK show so it is a wonderful opportunity to offer your customers something very different to your competitors.

The timing of the show also sets it apart from all the other fashion accessory fairs. The dates have been requested by the handbag and footwear brands particularly as the UK fashion clothing fairs tend to be far too early which means that the samples they show are often prototype collections which never make final production, thus wasting open to buy and delivery of short orders for buyers and reduced profitability for the exhibitors.

The Boutique by Chic dates are just after the Paris and Milan fairs when collections have been perfected and reflect any emerging trends which are often kept back for these important exhibitions. The timing however does still allow bespoke forward orders to be delivered early in the selling season which is the other key necessity.

For more information about Boutique by Chic please visit their website: www.boutique-by-chic.com

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