Romika. Comfort on a firm footing

Published: 11 February, 2010

With significant growth experienced for the autumn 2009 season, total volumes in the UK and Ireland more than doubled, Romika is on a firm footing for continued success with it’s new autumn 2010 collection.

Martin Ingram, managing director of Romika in the UK and Ireland attributes this success to a number of key ingredients. “A heritage of superb fitting lasts, resilient PU injection construction and comfort built in at every level of shoemaking is a great place to start. Add to this progressive and desirable design and top quality infrastructure in production, distribution and marketing and you have a recipe for success!

“We are really delighted that our brand offering and close relationship with our customers has allowed us to buck the market gloom. We are very positive going in to the new season that these strong growth levels will continue.”

Romika comfort is integrated into stylish product suitable for the worst winter conditions, leisurely walking, town wear and work. Smart wedges sit alongside dress and sporty flats incorporating interesting supple leathers to wrap the feet in comfort. Heritage Romika waterproof and machine washable boots are updated to reflect the new found fashionability of this functional and comfortable footwear in fantastic fabrics.

The Romotion range presents patented technology based upon a dynamic footbed. This is integrated within the mid foot area of the outsole which actively supports a natural way of walking. Attractive looking shoes with a new technology for healthy motion!

The new ranges will be launched at the key footwear shows:

MODA Footwear, Birmingham 21st-23rd February. Stand FK28 GDS, Dusseldorf, 12th-14th March. Hall 6. Stand B06

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