Baracuta Steps Out

Published: 11 February, 2010

Baracuta, renowned for its effortless style and timeless cool, is stepping up its brand offer by launching a stylish footwear collection.The British brand, founded in the 1930’s has enjoyed iconic status, being the favoured casual staple of the coolest from Steve McQueen to Daniel Craig, Frank Sinatra to Pete Doherty and Elvis to Oasis. The extension from clothing into footwear comes as the brand is enjoying great success worldwide.

The footwear collection will be produced, under license, by Base London. The collection will be a tightly focused range of styles to complement the clothing range including vulcanized, desert boots, loafers and boots. The footwear will be unveiled early in the New Year for A/W 10 retail.

Kevin Stone, Marketing Director of BMB said: “We have evolved the brand from an iconic jacket into a lifestyle collection and now is the right time to add in a footwear line. We believe the team at Base London fully understand the brand’s history and heritage DNA and we look forward to working closely with them on this exciting project".

www.baracuta-g9.com

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