‘The feel good revolution hits the streets of London’

Published: 23 February, 2010

It’s Kickers’ 40^thbirthday this year and they want to celebrate in style with real people, the true Kickers’ lovers who have helped Kickers achieve such a momentous heritage.

Born out of the peaceful uprising of the early 70’s that has remained true to the brand and to celebrate 40 years in the business, Kickers want to take their ‘Feel Good Revolution’ to the streets of London.

From the middle of February, the Kickers’ team have been hitting the streets of the capital, inviting people of all ages who encapsulate the Kicker’s Feel Good ethos to take part in a casting for the new marketing campaign.

This campaign, casting people from all warps of life, will not only encapsulate the hopeful, creative and imaginative philosophy of the brand but will showcase the fantastic and versatile range of the Kickers collection.

The simple campaign shots will aim to focus on the people themselves and demonstrate how Kickers works for a range of different lifestyles, whether it be school children with their Back to School Kickers, the fashion conscious with their iconic Kick Hi boots or the toddlers with their own multicoloured Kick Hi boots.

These Kickers ambassadors will also showcase Feel Good slogans sure to put a smile on everyone’s face. And as real people are so important to the people at Kickers, they will be inviting everyone to help them get creative and come up with their own Feel Good Kickers messages in the months to come.

www.Kickers.co.uk

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