MEINDL GIVES ‘LIFE’ TO OLD BOOTS

Published: 06 May, 2010

Owners of any brand of worn and unwanted walking boots are being encouraged to donate their old boots through a new initiative launched by the leading outdoor footwear brand, Meindl. Boot owners are being given the chance to make a difference in developing countries by donating their used boots with all monies raised from the collection of the footwear donated to WaterAid.

From 1^st May to 30^th June 2010, outdoor enthusiasts can simply take their old boots of a wearable standard to any Cotswold or Ellis Brigham store nationwide or to selected independent retailers (as listed at www.meindl.co.uk/newlife)

Each pair of boots donated will be sent to a developing country to be re-sold. This provides much needed affordable footwear to meet the needs of local communities, while providing employment and income opportunities.

In return, if new Meindl footwear is purchased at the same time, Meindl will reward the donor with free Meindl boot care products!*

The charity WaterAid enables some of the world’s poorest people to gain access to safe water, improved sanitation and hygiene. All donations received from the New Life scheme will go towards WaterAid’s water and sanitation projects. For more information regarding WaterAid, please visit www.wateraid.org

For further details or to see the full Meindl range please visit www.bramwell-int.co.uk

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