INTERSPORT UK RECRUITS SENIOR MARKETEER AS MARKETING INVESTMENT GROWS

Published: 06 May, 2010

INTERSPORT, the premier global buying group brand in centralising its in-house marketing role has appointed Susan Herbert as Marketing and Communication manager.

Susan was previously in charge of brand direction and strategy for Love Hearts Jewellery, with special responsibility for launching the brand and the development of distribution channels, before which she was Brand Director of adidas & Ellesse Watches responsible for the brand’s marketing and communication strategy and product development.

“We are delighted to welcome Susan to this new, combined post,” said Barry Mellis, INTERSPORT’S General Manager, commenting on the appointment. “Marketing communications is assuming far greater relevance for us as a brand, especially as we work closer with our leading suppliers, such as adidas, Nike and Asics on nationally based, promotional initiatives directed, more and more, towards the consumer.”

Adding, he commented: “Susan brings with her strong managerial experience, and sound professional qualifications. I believe her appointment will be a great asset to the company as it will also offer a new dimension and greater clarity to our marketing as we look to raise our profile on the High Street and continue to stamp our imprint on the industry.”

INTERSPORT have recently launched the brand’s first national consumer competition through its members in co-operation with adidas and is about to embark on a further major consumer promotion in conjunction with Asics.

Bookmark this

Cherry Blossom Goes Green with New Shoe Care Range
Cherry Blossom has launched a new collection of eco friendly shoe care products, allowing customers to shoe shine away whilst being environmentally friendly. The range offers water based, solvent-free formulations and propellant-free sprays, including weather and stain protectors, leather creams and suede cleaners which are all available in recyclable packaging
'FITTING' NEWS' - Summer 2012 - Another Warm Welcome from the President – Jan Parry
In my last column I was hoping for a hot – or even warm summer – not much luck so far I am sad to say, and as the last edition was just prior to MODA, I was also hoping to meet more of our members – fortunately I had better luck on that score! Thank you so much for coming up to say ‘hello’ to my husband Francis and I, it was lovely to meet you and chat about trade. We have since had our AGM and I embark on my second year in office – where does the time go? The Minutes of the meeting are available from our Secretary, so if you want to know how the SSF has performed over the past year, do request a copy. My address at the meeting was as follows:
Padders For Kids
Padders, with nearly 100 years’ experience of quality shoemaking, has extended its family to include Padders for kids at its factory outlet shop in Kettering. The shop has a relaxed atmosphere and is run by experienced and friendly staff under the management of Charlotte Lyddon. The best shoe fi tting service is available with quality brands including Geox, Lelli Kelly and Hush Puppies, in addition to the own Padders brand.
JEFFREY CAMPBELL UK
Laceys Footwear are delighted to announce they are now the official UK distributor for Jeffrey Campbell, the fastest moving brand in footwear that everyone is talking about. The meteoric rise of the Jeffrey Campbell brand in the las 10 years is nothing short of amazing, it is currently available in 49 countries and rising. Jeffrey Campbell styles are being worn by pop stars and movie stars including Jessica Alba, Rihanna, Sarah Harding and Jessie J most recently on the VOICE and the Graham Norton show.
Snuguns, Gripping the ‘Soles’ of the Nation
Snuguns are delighted to announce the launch of Grippa Socks. Supportive non-slip socks that protect, fit and support growing feet. Designed along the guidelines set out in “feet for life” by The Society of Chiropodists and Podiatrists, Snuguns Grippa Socks provide great grip with maximum comfort and flexibility. Grippa Socks help with the care of babies and children’s feet during crucial growing stages, from six months to four years!