YOUR STYLE. YOUR COMFORT. YOUR CHOICE - WOLVERINE LAUNCHES iCS FOR SPRING/SUMMER 2011
Published: 15 November, 2010
The Wolverine iCS technology is designed for every foot – all you need to do is select your perfect setting.. With a history forged through innovation and marked by a passion for excellence, Wolverine never stops innovating and delivering on the brands promise, which is why customers trust it to combine authentic performance with the latest comfort technologies.
To maintain your maximum health, you need a shoe that gives you maximum comfort. Every foot is unique and Wolverine’s iCS – Individual Comfort System technology respects that. Offering you complete control over your comfort, iCS features a revolutionary removable wave disk in the heel, which easily adjusts to the amount of firmness or cushion you need and where you need it.
With four unique settings, this groundbreaking technology enables you to maintain maximum health and body alignment, by letting users select the setting that is right for them to achieve a more comfortable, natural step. Whether you have high arches, low arches or anything in between, Wolverine iCS gives you the control with high performance footwear, whether you’re out for a hike or spending the day in the city.
Two of Wolverine’s more popular shoes, the Hatch (SRP:£75.00) and Salina (SRP:£75.00) both house this fantastic technology making them the perfect choice whether you are heading up to the hills for a light hike, or out walking your dog. With their EVA outsoles and TPU Arch and heel support, you can be sure to get wherever you want to go in style and comfort.
All you need to do to adjust your wheel setting is 1) remove the sockliner, 2) choose your setting, 3) set both disks the same, and 4) replace the sockliner.
To work out which setting is best for you, stand flat on the floor. Are you really standing flat? Or are your feet titled inward? Outward? If it’s hard to tell, place a pair of worn shoes on a table, toes pointing away from you. Then look at them from eye-level. Are they worn evenly, more on the inside, or more on the outside?
- WORN ON THE INSIDE
You may over pronate. A low arch may contribute. Your foot continues to roll inward when it should be pushing off, which can lead to discomfort.
You need setting I – Enhance Inner Support
- WORN ON THE OUTSIDE
You may under-pronate (supinate). A high arch may contribute. Your foot doesn’t roll inward enough after ground contact, which can cause extra stress on the foot.
You need setting O – Increase Outer Support
- TIRED FEET
If you are always on-the-go and by the end of the day, your feet are sore and tired, you may require more firmness under the heel. This will help return energy and keep your foot effortlessly moving forward.
You need setting F – Go Firm
- STANDING TALL
If you stand on your feet for extended periods of time and your feet are feeling the pressure, you may need more cushioning under the heel. This will help maximise shock absorption.
You need setting C – Add Cushion
The iCS technology is featured across the Wolverine range in the Casual, Outback, Trail Hiker and Sandals collections so you have a style for every occasion with the comfort to match.
For more information on Wolverine’s Fall 2010 or Spring 2011 range, please visit www.wolverine.com
HISTORY
125 Years of Experience
Since 1883, generations of American workers have come to depend on Wolverine boots for comfort and durability. Today, Wolverine continues to deliver on its promise with an extensive range of premium products including boots, shoes, apparel and gear.
An American Icon
Established in Rockford, Michigan, Wolverine made the original boots that helped build the railroads, erect skyscrapers, and expand highways across this great country. A historic mile marker for the brand took place in 1914, when Wolverine introduced a footwear line called the 1000 Mile Boot®, setting the standard for durable footwear.
The World’s Most Comfortable Boots and Shoes. Guaranteed.®
In 1991, Wolverine introduced the first in a long line of modern-day comfort systems with the launch of Wolverine DuraShocks®, a revolutionary comfort technology that features compression pads in the heel and forefoot. These compression pads absorb shock and return energy.
Today, Wolverine is a leader in the industry because of a relentless commitment to continuous innovations in comfort technologies. Wolverine has built upon the original Wolverine DuraShocks tradition with a long line of proprietary comfort systems that include Wolverine DuraShocks SR®, Wolverine Fusion®, Wolverine Compressor®, Wolverine MultiShox®, Wolverine MX®, and the most recent introduction, Wolverine Contour Welt®. Unique to Wolverine, these comfort systems are backed by a 30-day comfort guarantee - they are The World’s Most Comfortable Boots and Shoes. Guaranteed.®
Wolverine is More Than a Work Boot Brand
Wolverine’s heritage of comfort and durability are integrated in a full-line of authentic workwear and rugged outdoor apparel. Built to withstand the challenges of real life, Wolverine apparel is designed for active men that need the freedom to move. Innovative construction and styling details provide long lasting comfort in Wolverine apparel.
Relentless by Nature
Wolverine speaks clearly with an authentic voice. It is a voice that rings proud with all the commitment, grit and hope of the men and women we serve. The footwear, apparel and gear reflects the values of the craftsmen whose pride in their work has made Wolverine the gold standard for comfort, quality and performance. Wolverine products are among the finest to be found anywhere in the world, with advanced technologies that add unparalleled safety, durability, and especially comfort. Wolverine will handle the toughest days and keep coming back for more. They are RELENTLESS BY NATURE.
