Iron Fist at Bread & Butter January 19-22 2011

Published: 15 November, 2010

IRON FIST will be at at Bread and Butter Berlin from 19th – 22nd January 2011. Visit STYLE SOCIETY’s exclusive showroom ST1.2 to view the new collection in a warm and relaxed environment, with chesterfield sofas, complimentary coffee bar and creative mannequin display.

Following six successive seasons at the show, you will be dazzled by the 150sqm showroom that will showcase an outstanding season of amazing styles, colours and inspirations. IRON FIST have grown and developed as a truly unique brand which integrates the true sense of STYLE SOCIETY.

STYLE SOCIETY brands are often closely linked to the celebrity world, playing with current trends and influences from the runway to the street. Full of character and willfulness, these brands in vogue styles embody the cosmopolitan look.

This AW11 range will, yet again, inspire and captivate the fashion buyers’ imagination.

IRON FIST is wholly known for its phenomenal artwork. Unique designs can be found throughout the range; it is impulsive, raw and unapologetic. You will find outbursts of obnoxious colour mixed with raw and dirty inspired street art, designed by a barrage of some of the world's best underground and street artists.

Inspiration for Fall 11 centres around three key themes, emulating Femme Fatale, spy and film noir aspects using blacks, reds and shiny fabrics. In addition pieces will include vintage European pin up inspirations using polka dots, animal prints and classic tattoo elements along with cold and wintery inspired colours and artwork on tweeds and plaids utilizing thick and raw materials.

History:

The idea started in San Diego, California in 2001 amongst two friends from South Africa, Mike and Travis. With a long history in skateboarding, surfing, art, music and street culture the guys wanted to create clothing they couldn't find anywhere else.

Selling on product alone, with unique designs, the brand grew in the US and branched in to the UK and Europe through Jackson Distribution in 2004.

Iron Fist products include menswear, womenswear, footwear and accessories.

Iron Fist can be found in the US, Canada, Australia, South Africa and Europe.

Distributed in over 400 stores across the UK and over 30 European countries.

For more news, information, samples and images, please contact Lucy Richardson, Marketing, Events and PR for Iron Fist, UK and Europe. Tel +44 (0) 1202 338500 | Email lucy@jacksondistribution.com | Website www.ironfistclothing.co.uk

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