Romika Autumn 2011 – On Trend, in Comfort.

Published: 03 January, 2011

What a season stockists of the Romika brand have experienced this autumn with reports of some of the strongest performing product within quality independents, multiples and department stores! Repeat orders at the brand have increased by an incredible 302% on the previous year and could have moved far beyond this if stock had allowed.

Romika’s functional yet fashionable winter boots led the march on the UK and Irish footwear markets this autumn with unique products such as Polar 02 and Colorado 118 - waterproof, washable and with prices starting at just £65!

Full page features appeared in Company and She magazines in autumn 2010 launching the Romika brand to an entirely new audience who embraced not only the quality and fit but the functionality and fantastic looks.

The huge success experienced by the brand continued into everyday comfort casuals - lightweight yet durable, comfortable yet smartly fashionable. Products including Citylight 03 and Citlylight 27 merge great looks, feature leathers and fashion influences with experienced comfort shoemaking.

The use of polyurethane units, of which Romika is a pioneer, offers lightweight, flexible, shock absorbing and immensely hard wearing soles. Quality, deep foot beds provide immediate and long lasting comfort directly under foot. High grade leather uppers wrapped around superb fitting lasts, complete the comfort proposition.

Martin Ingram, managing director of Romika in the UK and Ireland, comments “The success of the Romika brand this autumn has just been outstanding, a reflection of great value product that has taken the market by storm quite literately! Romika produces excellent quality, stylish comfort footwear at competitive prices. For the UK and Ireland we have a team of knowledgeable and committed sales agents and support staff to enhance the experience of dealing with the brand.”

The new ranges will be launched at the key footwear shows:

MODA Footwear, Birmingham 20^th-22^nd February, stand Q18

GDS, Dusseldorf, 16^th-18^th March. Hall 6. Stand B06.

Romika trade prices range from £25.21/€30.22

To join the rapidly increasing amount of successful Romika stockists or for more information contact Romika on 01603 307860, or email enquiries@romika.co.uk www.romika.co.uk

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