SCARPA LAUNCH LIFESTYLE COLLECTION

Published: 13 January, 2011

Leading premium outdoor footwear brand, Scarpa, takes a giant leap into the lifestyle sector for Spring 2011, with the launch of a new collection designed to set pulses racing along the high street.

Scarpa’s Lifestyle range takes its inspiration from the coolest bars in the city, where the fashion conscious hang out and dress to be seen in the very latest trends. The collection includes the Mojito, Cosmopolitan and Caipirinha. Each design comes in a multitude of on trend colourways from the brightest eye catching colours for a very distinctive, individual look to the more subtle shades for more understated appeal.

Each design has high quality suede uppers and the durability and support of a Vibram sole unit, the Cosmopolitan is also available in a leather version. The Mojitos have Vibram Spyder soles whilst the Caipirinha and the Cosmopolitan have Vibram Tattoo sole units. Both provide the ultimate in comfort and stability when treading the pavements to shop till you drop!

The launch of the Lifestyle range will hit the shops next spring and is Scarpa’s first move towards creating a collection that is designed not only for style and quality, but to appeal to shoppers who want something more form a casual shoe from the brands that know everything there is to know about walking comfort, performance and durability

For further press information contact Fiona Cooney or Jane Cooksey at Real Public Relations on 01229 582678 or email fiona@real-pr.com or

jane@real-pr.com

www.scarpa.co.uk

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