Hush Puppies' AW11 Collections

Published: 26 January, 2011

For Autumn Winter 2011 Hush Puppies lives up to its name as the leading casual shoe brand. The 1958 Collection is a true celebration of Hush Puppies heritage, taking inspiration from the brands archives to re-create some of their classic styles.It brings forward Hush Puppies original comfort, offering a classic approach to contemporary styling.

The washed suede Brogues are the main star of the men’s 1958 collection and the ladies are all inspired by the man tailoring look. Maximizing on Hush Puppies heritage, this vintage inspired collection is a true reflection of how the brands values of comfort are never compromised by styling within Hush Puppies.

For AW11, Hush Puppies continues to develop its successful Body Shoe and launches its sister product ‘Twist to Tone’, a revolutionary all in one interval training shoe.The product features a heel which twists; in normal mode the shoe provides stability when the toning sole function is not desired. Turn the heel 180 degrees and it becomes a toning shoe. Wearers will be able to log on to the Hush Puppies websiteand download a training program, in order to build up their fitness levels gradually.

This revolutionary concept has been incorporated into a knee high boot, fur trim ankle boot as well as a Mary Jane and trainer style shoe. The styling of all these means that there is no need for ladies to carry two pairs of shoes with them, as Twist to Tone combines both a casual and training shoe into the one.

Hush Puppies latest offering of ‘Twist to Tone’ is a complete design innovation within the wellness market and places the brand at the forefront of this trend with this first to market product.

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