‘WELCOME’ TO THE JAMBO!

Published: 26 February, 2011

With 15 years of expertise in wellness footwear, MBT is the original and most innovative brand in this category. In addition to the Spring Summer 2011 premium collection, offering the best in comfort and performance, we are excited to announce the launch of Jambo, a casual introductory line to the MBT’s world of balance and motion.

‘WELCOME’ TO THE JAMBO!

Meaning ‘welcome’ in Swahili, the Jambo is a stylish take on the iconic all-American sneaker. This new line offers an introduction to the MBT way of walking - a taster of the MBT experience of ultimate comfort. With an encapsulated Masai sensor inside the midsole, this innovation in sole technology provides a reduced level of instability for beginners as well as a slimmer, curved sole for added consumer appeal. An increased automation in the Jambo’s sole construction allows a more affordable price point, with RRP at just £125.

Practical for Spring Summer, the Jambo will be available in stores from May in canvas fabric with suede detailing for both men and women in classic black, grey and military, and on-trend navy and red colourways. An alternative in sleek nylon is available for the Fall Winter season in a choice of brown or dark blue for men, and brown or dark grey for ladies.

Building on experience and success over the years, MBT’s latest range shows our commitment to function with style and comfort, making our footwear accessible to all. Jambo to the world of MBT!

For more information please contact Bettina Frohn, Head of Marketing – Tel: 020 7684 4630

E-mail: Bettina.Frohn@uk.mbt.com

Connie Feast, Senior Retail Marketing Manager – Tel: 020 7684 5952

Email: Connie.Feast@uk.mbt.com

About MBT:

“More than 15 years ago, MBT designed a shoe that would change the world. All these years later, we're still at it. As the originators of the physiological footwear category, MBT offers active, stylish footwear that is inspired by nature, grounded in biomechanical principles and powered by patented technology. Employing superior materials, craftsmanship and construction, MBTs are designed to enhance and restore the natural physiological framework and balance of the body. MBTs are a Class 1 Medical Product in the 30 EEA states (European Economic Area) and Switzerland. They are granted a Medical Device Establishment License by Health Canada and are a certified Medical Device in Australia (TGA). MBT is now available in over 55 countries worldwide. For more Information, visit www.mbt.com.“

About Masai GB Ltd.

The MBT line, the seminal brand and product of Masai GB Ltd., a wholly owned subsidiary of Masai Group International Ltd, is now available in over 55 countries around the world. MBT footwear is now certified Class 1 Medical Equipment in the EU. Introduced in 1996, MBTs can be purchased at a wide range of retailers nationwide. UK headquarters are based in London. Please visit the website at www.uk.mbt.com for additional information.

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