SCARPA EXPAND LIFESTYLE COLLECTION

Published: 09 March, 2011

Following a successful launch into the fashion sector, Scarpa has now extended its lifestyle range for winter 2011 to offer a more complete collection for high street retailers. The new season’s range will now include the Mojito Snow, Nomos and Logic, as well as the Caipirinha, Cosmopolitan and Mojito, all offering the same quality and craftsmanship synonymous with the Scarpa brand. With the lifestyle offering, consumers will benefit from the comfort and fit associated with Scarpa footwear in the hills and mountains, whilst pounding the pavements of the high street and shopping malls of the UK’s cities.

The Mojito Snow and Cosmopolitan offer a wide and vibrant colour palette whilst the Nomos and Logic have a more subtle contemporary appeal. The Mojito Snow and Nomos also include the benefit of a warm Shearling lining, which is a definite plus in any winter collection. There are designs to suit the most fashion conscious consumers as well as those who simply need a good quality pair of shoes that will be both durable, comfortable and look incredibly stylish.

Jo Overton Marketing Manager for The Mountain Boot Company, UK distributors of Scarpa, commented:-

“We are extremely pleased with the positive reception we have received from retailers regarding the new Scarpa lifestyle collection and we are looking forward to further success with the winter designs we have added to the range. Consumer trends indicate that comfort and durability as well as price remain high on the list of priorities when it comes to purchasing footwear and we know that the Scarpa pedigree covers all these priorities from every angle”.

ENDS

For further press information contact Fiona Cooney or Jane Cooksey at Real Public Relations on 01229 582678 or email fiona@real-pr.com or

jane@real-pr.com

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