THE ORIGINAL WELLNESS FOOTWEAR ARRIVES AT WESTFIELD, LONDON

Published: 09 March, 2011

Functional footwear pioneer, MBT launched their flagship stand alone store at Westfield, London today, March 9^th. The 28 sq m store is MBT’s first mono brand store in London. Designed in house, the store reflects the brand’s international store portfolio, featuring the white and red logo and the brand’s unique Masai sensor on fixtures and fittings. The 28 sq m store is MBT’s first mono brand store in London. Designed in house, the store reflects the brand’s international store portfolio, featuring the white and red logo and the brand’s unique Masai sensor on fixtures and fittings.

The flagship store will offer the full and complete range of footwear for both men and women across casual, athletic and dress styles from the Spring Summer collection. This season’s star performer is the Nafasi, a stylish men and women’s sneaker made of fashionable crinkle leather with perforation detailing, available in three colours making it’ a style staple suitable for any wardrobe.

This season’s dress range delivers ultimate style and sophistication with renowned Alberto Del Biondi at the helm of design. Sleek silhouettes successfully define the range, perfect for professionals who want natural movement all day whilst staying smart. MBT continues its path of innovation by introducing a feather construction to the Kesho MJ, partly concealing the mid sole to give a much lighter and slimmer appearance.

Chic ladies sandal styles will be exclusive for a limited time at the Westfield store, including the hotly anticipated Swala slip on in luxurious gold leather.

MBT UK Head of Marketing Bettina Frohn, is “delighted to see the opening of the flagship store where the customer has the chance to experience the brand in a dedicated exclusive environment, in such a cutting edge shopping centre”.

Dedicated in store experts will be on hand to provide customers with the ultimate MBT experience, including its superior fitting service as standard.

In celebration of the brand’s 15 year anniversary, a special opening discount of £15 will be available off all styles for two weeks starting Saturday 12^th March.

With 430 MBT mono brand stores including flagship stores in Milan, Amsterdam, Paris, Dubai and the Cologne area, and 190 shop-in-shops, MBT will continue to expand throughout major cities in the U.S., Europe and worldwide.

MBT is located at Unit 2107, Level 1, Centre Central Westfield London, Ariel Way W12 7GF. For more information call 0208 743 1182.

For additional information on MBT please visit the website at www.mbt.com.

MBT. Love the way they make you feel.

For more information or images please contact Connie Feast – Tel: 020 7684 5952

E-mail: Connie.feast@uk.mbt.com

- Ends -

About Masai GB Ltd.

The MBT line, the seminal brand and product of Masai GB Ltd., a wholly owned subsidiary of Masai Group International Ltd, is now available in over 55 countries around the world. MBT footwear is now certified Class 1 Medical Equipment in the EU. Introduced in 1996, MBTs can be purchased at a wide range of retailers nationwide. UK headquarters are based in London. Please visit the website at www.uk.mbt.com for additional information.

About MBT:

More than 15 years ago, MBT designed a shoe that would change the world. All these years later, we're still at it. As the originators of the physiological footwear category, MBT offers active, stylish footwear that is inspired by nature, grounded in biomechanical principles and powered by patented technology. Employing superior materials, craftsmanship and construction, MBTs are designed to enhance and restore the natural physiological framework and balance of the body. MBTs are a Class 1 Medical Product in the 30 EEA states (European Economic Area) and Switzerland. They are granted a Medical Device Establishment License by Health Canada and are a certified Medical Device in Australia (TGA). MBT is now available in over 55 countries worldwide.

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