Fashion and Retail Teams sign up to challenge poverty

Published: 11 April, 2011

21 May 2011: Challenge yourself and challenge poverty in the Prima Solutions Adventure Challenge. A marathon distance on foot, bike and canoe in scenic Cannock Chase, Staffordshire for fashion and retail industry professionals. Supporting leading aid and development charity CARE International www.carechallenge.org.uk/primasolutions 020 7934 9470.

Teams from across the fashion and retail sectors are already signing up for the Prima Solutions Adventure Challenge in Cannock Chase, Staffordshire, on 21 May.

Eighteen teams are in so far, including Timberland, Joules Clothing, Supergroup, Prima Solutions, Sheactive and ITE Moda. The gauntlet is down for the rest of the industry!

The Prima Solutions Adventure Challenge, supported by Footwear Today, will see teams cover a marathon distance by biking forest tracks, canoeing on a river and a spectacular trail challenge on foot, with a few mystery challenges thrown in. There will also be a one hour bonus stage for the extra competitive and super fit!

CARE aims to raise £60,000 from the challenge to support its poverty-fighting work in over 70 countries.

CARE Challenge Manager Neil Munro says. “CARE’s work strikes a chord with the fashion industry, as many of our projects involve assisting garment workers, tailors and clothes retailers in poor communities. For example, microfinance projects which enable entrepreneurs such as a tailor in Benin or shoemaker in Indonesia to start or grow a small business through www.lendwithcare.org; or CARE’s ‘Living Blue’ cooperative for fabric dyers in Bangladesh, which ploughs profits into healthcare, savings, insurance and home repairs for indigo producers. The Prima Solutions Adventure Challenge is a wonderful opportunity for the fashion industry to take a day to make a difference.”

The CARE Challenge Team offers participants expert advice on training and fundraising. The final challenge of the event will be summoning enough energy for the post-event reception where teams will toast the top fundraisers and celebrate a great achievement on the dance floor.

The event is sponsored by Prima Solutions, one of the UK’s leading suppliers of complete multi-channel IT solutions to the clothing, footwear and accessories markets.

If you work in any sector of the fashion industry or supply chain and want to take on the challenge, visit www.carechallenge.org.uk/primasolutions or call the CARE Challenge Team on 020 7934 9470.

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