TAKE A FRESH LOOK AT WOLY.

Published: 12 April, 2011

SHOE-STRING LACES LTD, UK distributor of the premium quality shoe care brand Woly are proud to unveil the sophisticated new design of Woly packaging. To help celebrate 80 successful years of Woly, the brand has been redesigned with a refreshing change of logo and colour, whilst still keeping the high quality products and trust that our customers have in this innovative brand.

TAKE A FRESH LOOK AT WOLY.

Managing Director of Shoe-String (UK Distributors), Caroline Collins said: “This is an exciting time for us and Woly retailers. The new design offers easy selection, making it easy for staff and consumers to make a quick choice, coupled with the product no quibble guarantee giving every retailer piece of mind that their shoes are in safe hands".

“We are exceptionally pleased with this fresh look at the Woly packaging, it is classic, smart and we feel that our comments to Woly have been taken on board, producing a new design that is perfect for the UK market.”

Along with the redesign of packaging to a timeless black and grey colour format, Woly have produced new and improved formulations to increase even further the performance, safety and comfort provided by Woly shoe care products, ensuring better impregnation and that all leather and fabric requirements are met.

New images allow for easy recognition of product families, and all care products feature clear pictographs for better understanding of the qualities and benefits of each product.

Sales manager, Pamela Turner said: “Our sales team feel that the changes brought in by Woly are of a huge benefit, products have been improved and the feedback from our customers has been excellent, they love the new look and are pleased with the improvements that have been made to these already fantastic care products.”

Since 1931, Woly have been creating excellent shoe care and bringing German engineering for shoes to the UK market through market leaders, Shoe-String.

For more information on the newly designed Woly range, or a new brochure, please contact the team at Shoe-String on 01858 467467 or visit our website at www.shoestringuk.com.

-END-

Note for editors:

Images of new Woly products and packaging provided with email.

For more information, images or quotes, contact Jen on jen@shoestringuk.com, or on 01858 467467.

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