MEPHISTO OPENS STUNNING NEW STORE IN MANHATTAN!

Published: 13 April, 2011

Franklin, TN – April 5, 2011 – Mephisto USA is pleased to announce the opening of its newest flagship store in New York City.The fantastic new store is located at 1040 3rd Avenue - between 61st and 62nd Streets. “Opening a location in this premier market will allow us to reach out to new customers as well as Mephisto aficionados. With our superior-quality products and personalized service, the New York shoe shopping experience will reach a fresh new level,” said Rusty Hall, President and CEO of MEPHISTO USA

“Mephisto is dedicated to excellence in footwear, as well as being a world-renowned brand with an excellent track record. We are thrilled that Mephisto New York has joined our growing roster of Mephisto Shops in the U.S.,” said Hall.

The overall vision for this shop is consistent with Mephisto’s other 800 stores worldwide. Every detail was well thought out in order to offer the best shopping experience possible. Customers have over 1,400 square feet of comfort in which to shop. "We know that finding the perfect shoe involves an important decision-making process, so we have made the commitment to offer customers the very best. A spacious interior, product-friendly fixturing and comfortable furnishings will please local shoppers, footwear connoisseurs, comfort addicts and tourists alike", Hall added.

A Grand Opening Celebration is scheduled to begin April 15th and will run through the 23rd. Promotions include a daily drawing for a free pair of Mephisto shoes, gift with try on and a grand prize drawing for a wardrobe of Mephisto shoes with a value up to $2500.00. The first free pair will be presented to the lucky winner by Stéphanie Prévost, daughter of the company founder Martin Michaeli and member of the Directory Board at the Mephisto head office in France.

The New York Mephisto Shop is located at 1040 3^rd Avenue, New York. Phone number: (212) 750-7000: Store hours are 10 a.m. to 7 p.m., Monday through Saturday; 11 a.m. to 6 p.m. on Sunday.

FACTS AND FIGURES

• MEPHISTO was founded in 1965, in Sarrebourg, France by Martin Michaeli.

• MEPHISTO is one of the largest shoemakers worldwide.

• 20,000 pairs of MEPHISTO shoes are crafted each day.

• Each pair of MEPHISTO shoes requires approximately 160 handcrafted operations.

• All leathers used by MEPHISTO are top-grain aniline-dyed leathers.

• All finishings on MEPHISTO shoes are handcrafted.

• All materials are 100% natural: rubber, latex, cork, leather.

• The unique Mephisto SOFT-AIR Technology stands for soft and tireless walking.

• MEPHISTO shoes offer enhanced durability, lightweight flexible construction,

shock-absorbing heels, foam cushioning and re-engineered outsoles.

• MEPHISTO offers a range of over 600 styles every season.

• Styles are created by numerous groups of contemporary designers who follow

the latest trends from the international fashion world.

• 2,800 people are employed by MEPHISTO worldwide.

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