The Josef Seibel Group opens its first German multi-brand Josef Seibel & Friends stores in Dortmund, Germany and Leicester,

Published: 07 May, 2011

The Josef Seibel Group, which recently made a big move into the retail sector with the acquisition of a major stake in the Bahner/Leiser group of Germany, has opened its first German multi-brand Josef Seibel & Friends stores in Dortmund, Germany and Leicester, UK. Besides its own brands, Josef Seibel and Romika, the stores also carry others such as Gabor, Paul Green, Marc and Birkenstock. The group has, up until now, been running similar stores only outsides its home market with four stores in Moscow

Jennie Petchey, Brand Development Manager for the Josef Seibel Group in the UK reports “The Josef Seibel & Friends multi brand format allows us to fill gaps in our wholesale distribution in order to sell Josef Seibel and Romika branded product complemented by other quality German brands. It is an extension to our current comprehensive wholesale distribution.”

Within the UK, the Josef Seibel group currently operates a standalone store in Covent Garden, London; two factory stores to facilitate the sale of discontinued lines; a store situated on an American Airforce Base in Lakenheath, Suffolk and now the addition of the Josef Seibel & Friends concept.

Jennie adds, “The UK and Irish business has continued to support its wholesale customer base with a comprehensive instock service. When necessary we have to take remaining stock to the market place in a way that has minimal impact on our full price distribution whilst not being a cost to the business. Carefully selected locations for our factory stores allows us to do this.”

It is planned that once the Josef Seibel & Friends model is running successfully, up to a further ten stores will be opened in the next five years under either a franchise option or by the Josef Seibel Group in the UK to complement its current stockists.

Press information:

Jennie Petchey

Brand Development Manager

01603 307860

jennie.petchey@josefseibel.co.uk

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