Cushe Footwear wins 'Best Product in Show' at Pitti Uomo with their Shucoon C.L.I.M.A.T.E. range

Published: 21 June, 2011

Featuring over 995 brands and collections and with over 19,200* buyers attending, Cushe Footwear were proud to launch their SS12 collection at Pitti Uomo last week and the British born Footwear brand were thrilled to receive the accolade of best new product in show presented by La Gazzetta dello Sport.

The Cushe Shucoon Slide from Cushe Footwear's eco conscious C.L.I.M.A.T.E. Collection was showcased as one of the top 50 products in show by Italy's premier sports & lifestyle daily newspaper, La Gazzetta dello Sport. Site visitors were invited to vote and Cushe's innovative eco concept, which contains low impact materials, was voted number one product, claiming 17.5% of the votes.

First created for their SS'11 collection, Cushe's C.L.I.M.A.T.E. range is available to buy immediately. Cushe’s sales team are currently taking buyers appointments for SS'12 which presents four pioneering new shoe concepts including Cushe’s most laid-back shoe to date ‘The Cushe Slipper’, Cushe’s feminine new womens range ‘Love Me and Leaf Me’, their ergonomic ‘EVO Collection’ and their exciting new technically focused wellbeing line ‘Baremotion’.

www.cushe.com
Contact Cushe UK, Wolverine Europe Limited: 0207 860 0100

ABOUT: CUSHE’S C.L.I.M.A.T.E RANGE

Cushe have been working hard over the last five years to develop a range of footwear that fits with their eco-friendly ethos. In doing so, they’ve come up with a concept that has allowed them to tread a much lighter environmental path whilst creating the perfect multifunctional shoe for both the eco and comfort conscious. The concept they came up with involved a shoe that considered every stage of manufacture, shipping and packaging, and the range Contains Low Impact Materials and Thinking Environmentally – it’s called the C.L.I.M.A.T.E range.

The first shoe in the range is Cushe’s Shucoon. The Shucoon does not need any packaging as it creates it’s own. The pair of Shucoon shoes fit neatly together (secured with a reusable rubber C.L.I.M.A.T.E. wristband) with the soles facing outwards as a protective shell. The uppers of the shoes are made from a hard wearing organic cotton/hemp mix. On the Shucoon Slide style, the heels of the uppers fold down, as does the toe section to create either a full slip-on shoe or sandal style, meaning the shoes are versatile, lightweight and perfect footwear choice to pack in your suitcase for any trip. For women the Shucoon MJ is a pretty style which features a mary-jane style elastic band across the top of the foot and the soles of both styles are made from moulded rubber with pressed canvas for durability. With a neoprene lining and cushioned, moulded insoles, these shoes are just as good on the beach as they are indoors or in the city.

About Cushe:
Cushe, (pronounced ‘Cushy’) was born in the summer of 2004 and is an laid-back, design led footwear brand, that creates unique and exciting footwear choices, inspired by the world around us and the lifestyles we all aspire to. For more information visit: www.cushe.com

Cushe Stockists include:
Schuh
Sole Trader
Jones Bootmaker
USC

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