Continued improvement in performance from The Florida Group, Norwich.

Published: 30 June, 2011

Florida Group Announce 2010 Results - Norwich based The Florida Group (TFG) are proud to announce that the turnaround plan which begun in 2008 continued to bear fruit in 2010. TFG, primarily manufacturers of ladies shoe brand Van Dal, had a turnover increase of 15% to £10.7m with an operating profit up 78% to £493k in 2010.

Contributing to the improved performance were the first full year of the Van Dal brand concession in Arnott’s Department Store in Dublin and the sales from the MARC brand, for which 2010 was the first year.

The Florida Group celebrate its 75^th year of making shoes with a launch event at Norwich’s Cathedral in July with 200 selected guests invited to attend the landmark event.

Managing Director Tony Linford commented “we are delighted with the continued financial progress The Florida Group is making which is allowing us to make significant investments into the core brand Van Dal as well as expanding our operations with new products.”

For further details visit: www.vandalshoes.com

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