THE BRITISH FASHION COUNCIL ANNOUNCE THE CHINA / BRITAIN FASHION ALLIANCE

Published: 03 July, 2011

The British Fashion Council (BFC) today announced the historic China / Britain Fashion Alliance; a combined initiative between the BFC, the Beijing International Brand Management Centre (BIBMC) and the China-Britain Business Council (CBBC).

The China / Britain Fashion Alliance will promote British fashion in China, showcase British fashion designers in China, foster mutual cooperation and collaboration, open strategic and economic dialogue for regular exchange at senior level and provide strategic guidance to the development of fashion in China.

Harold Tillman CBE, Chairman of the British Fashion Council, announced the alliance last night at the China-Britain Business Council’s (CBBC) Summer Party which was hosted by Sir David Brewer, Chairman of CBBC. Tillman negotiated this alliance with his background in manufacturing and retail having worked with Chinese and Hong Kong based manufactures for nearly forty years.

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Harold Tillman, commented “There are opportunities all over the world for us, but no more so than in China. I think it is fair to say that the Chinese love design and fortunately for my industry they love British fashion design.”

This announcement follows China’s decision to officially list the Cultural and Creative Industries as one of their key development pillar’s in 2011 and Monday’s launch of the China-UK Creative Cooperation Office.

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