ROMANCE AND SEDUCTION – THE INSPIRATION FOR PICCADILLY’S SPRING/SUMMER 2012 COLLECTION
Published: 13 July, 2011
The new Spring/Summer collection by Piccadilly focuses on romance with creamy colours, delicate details and floral prints but still embraces seduction by using bold and vibrant colours.
Following the fashion trends presented at international catwalks, Piccadilly offers a collection of light, delicate and feminine looks. Romance is in the air! "But not the obvious, cliché-ridden romance with ruffles and red roses" Says Development Director, Ana Carolina Grings. "This collection is subtly romantic; we use minimalism, rosy and white colours and delicate details." Seduction has also inspired the new
Piccadilly
Piccadilly
Piccadilly puts the emphasis on lighter, creamy colours. This is a dramatic change to the previous collections‟ more intense colour palette but classic shades like black and red are still present. The trendsetting collection includes styles in lavender, sea green, sky blue, orange and royal blue colours in many options from sandals, flats, ballerinas, to wedges and smart heels. The tagline, „A Piccadilly for each woman‟ couldn‟t be more valid for this collection as for every mood, weather and occasion there is a perfect Piccadilly shoe. Classic, daring, relaxed, contemporary, trendy and seductive, Piccadilly
The return of a classic
Wedge shoes are making a comeback this year. The big trend from the 70‟s is everywhere this summer; teamed with floral maxi dresses or denim shorts they are taking over the shop windows UK-wide.
Piccadilly’s
Piccadilly
A Piccadilly for each woman
Piccadilly
is a company that devotes itself to understand women's desires and translates them into designs that meet the expectations of different customers. Not only is Piccadilly ready to offer the perfect shoe for every look with special attention to design and choice of colours, they also put the emphasis on promoting a better quality of life through delivering outstanding comfort. The Spring/Summer 2012 collection shows a more developed personality of each product line.
About Piccadilly
Producing 40,000 pairs of shoes a day Piccadilly is one of the biggest shoe manufacturers in Brazil. Thanks to its 55-year shoemaking experience, 5 manufacturing facilities, and approximately 4,000 employees, the company has become a key name in shoe comfort and has developed technologies that are recognised as innovative by the international market.
Piccadilly was awarded the Certificate of Shoe Technology Leader Company issued by the Satra Technology Centre, in England. Among comfort and quality the brand pays equal attention to style, follows the international trends and offers a wide range of different styles exploring the main themes of the season. Every woman can find their ideal shoes in the Piccadilly
Piccadilly
is present in 100 countries, sold by more than 10,000 retailers. In 2010, Piccadilly reached the revenue of £105 million, and there is an estimated growth of 15% for this year. The Spring/Summer 2012 collection is available to preview at the main international tradeshows: Moda UK and GDS.
Contact: info@ghetz.com - +44 20 3115 0002 – www.piccadilly.com.br
Sustainability:
With an eye on the global trends and always with comfort as its main objective, Piccadilly is proud of its position with regard to the environment and the people involved in the manufacture of its products. The brand has shown great care through innovative initiatives that have ensured better quality of life for its employees and also contributed to preservation of the environment.
Materials used by the company are environmentally friendly, that is they begin a process of decomposition when they are no longer used; this waste material in its decomposed form can even be used as fertilizer.
Contact: info@ghetz.com - +44 20 3115 0002 – www.piccadilly.com.br
collection, and can enjoy the gorgeous styling and incomparable comfort in the very same shoe.
offers so many options from block colours to floral patterns, through bows, flowers and metallic ornaments one can easily find the version that best suits the moment.
range is inspired by natural fibres and braids and comes with incredibly comfortable wedge heels. Another classic style from the collection is the ballet flat – something that never seems to go out of fashion.
combines different themes to present designs that meet the ever-changing expectations of the women‟s footwear market focusing on design and comfort, the brand‟s main selling points.
