K-SWISS ENTERS TRAIL RUNNING MARKET

Published: 17 August, 2011

California Sports Company K•Swiss has introduced a new category to its already robust performance running collection with the launch of the Blade-Max Trail™, a hydrophobic, high-mileage trail runner. Built on its knowledge from running, K-Swiss has developed its new trail shoe with all the technologies required to meet the trail runner needs.

The fully-loaded high-mileage Blade-Max Trail combines a durable and supportive upper featuring ion-mask™ by P2i water resistance and Seamfree™ technology with a high-impact cushioning outsole. A point of differentiation from other trail runners, the ion-mask™ finish provides a level of liquid repellency that old technologies simply cannot match while still providing breathability. The addition of a Seamfree™ upper omits any hot spots a runner may face on uneven terrain providing a comfortable ride.

The outsole is designed for rough terrain with use of Blade-Max Technology™, which positions anatomically placed K-EVA ‘blades’ that align to the angle of impact providing progressive cushioning. These blades also act as an independent suspension and allow for increased traction due to blades’ self-cleaning ability. Loose gravel and sand are swept away with each foot strike because of blades’ angled design. A bed of Superfoam® sits on top of the Blade-Max outsole for further comfort and a Rock Block Protection Plate protects the runner from bumps in the rocky road. RRP: £90

Men’s Blade-Max Trail Women’s Blade-Max Trail Men’s/Women’s Blade-Max Trail

Blade-Max Trail – available in 3 color ways - 375 grams

About K•Swiss

Founded more than forty years ago in Van Nuys, California, K•Swiss (NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K•Swiss "Classic" in 1966. Since its inception, K•Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K•Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand. For more information about K-Swiss, visit www.kswiss.com.

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