PROSPECS SHOWCASES WALKING SHOE BRAND IN THE UK

Published: 31 August, 2011

Introducing Innovative Move Frame Technology for UK Consumers - UK, August 26, 2011 – PROSPECS, the sports lifestyle brand of LS Networks, Korea, announces the showcase of its dedicated walking shoe line, PROSPECS W at the Korean Brands Exhibition, Harrods, London 28th August – 24th September 2011. Designed for the unique stresses and impact of walking, the PROSPECS W line departs from standard running shoes to enhance walking-based exercise and bring added comfort and support though its unique Move Frame Technology.

For the first time in the UK, consumers will have access to the PROSPECS W line that accommodates both serious power walkers and beginners. W Power is designed to propel a wearer’s walking speed and thus maximize exercise efficiency. W Comfort is recommended for light walkers and power walking starters who want springy and comfortable steps.

“By showcasing our dedicated walking shoe brand PROSPECS W in the UK, we hope to encourage more people to enjoy the benefits of an active and healthy lifestyle through sport walking,” said Kwang-Yun Kim Executive Vice President of PROSPECS, LS Networks Co, Ltd. “Unlike running shoes, PROSPECS W is designed specifically to give added support and comfort for walking, a category in the market that has been neglected until now.”

Based on scientific analysis of human walking habits, Move Frame Technology stimulates correct walking posture, leading to more comfortable and effective exercise. PROSPECS W has 32 individual frame bars that actively react to each step with segmented power bearing and cushioning to induce more natural walking. The unique cushioning system of PROSPECS W includes an under-frame midsole to absorb secondary shock, and distinct from running shoes, the cushioned impact zone is designed for the specific stresses of walking. A recent consumer survey by advertising agency LG Ad, showed that PROSPECS W outranked Nike, Adidas and Reebok as the top walking shoe brand in Korea.

In an age of heighted awareness of health and increasingly sedentary lifestyles, the need for a dedicated walking shoe is greater than ever. PROSPECS W was conceived based on medical opinions that walking is one of the most effective exercises, and walking at a speed of 3.5 mph consumes more calories than running. Additionally, because walking is less intensive than running, it can be enjoyed by all, including seniors, children and overweight participants who cannot handle physically demanding exercise.

In addition to its walking shoe line, PROSPECS also has a range of running shoes, hiking shoes and specialized shoes for pregnant women, which it plans to introduce to the UK market in the future. Visitors to the Korean Brands Exhibition, Harrods, London 28th August – 24th September 2011 will have the first opportunity to experience PROSPECS W in the UK.

About LS Networks:

LS Networks reinforced its consumer brand standing by importing brands, including Skechers, Jack Wolfskin and MontBell, while also adding dealership businesses such as BMW Motorcycle and Toyota to its business portfolio.

About PROSPECS:

With the growing popularity of leisure activities, the PROSPECS brand was launched in South Korea in 1981 and was an official sponsor of the 1988 Olympic Games. As the outdoor sportswear market continues to expand, parent company LS Networks is pursuing new business opportunities for its PROSPECS brand, creating an outdoor multibrand retail business to cater to the diverse needs of customers through an extensive product line-up.

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Media and Sales Contact:

Zest Active Agencies Ltd

Duncan Holme

Tel : 01823 216172

Mobile : 07551 241812

Email: duncan@zestactiveagencies.co.uk

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