Rocawear kicks off Spring Summer ’12 with a new footwear collection

Published: 07 September, 2011

Rocawear will launch their new footwear collection for Spring Summer ‘12 which hints at the future aesthetic of the brand emphasizing European trend relevance with its evolving style credentials. Styles such as the Chunk Wedge Chukka, Espa Derby, Prima Luxe, Volley Nylon high top, Volley Docker and Slim Hiker illustrate these references. The collection features high tops, hiking boots and slim low cut styles, which will cater to both, the European trend conscious consumer and the already exiting street style shopper.

A key style to front this new direction will be the Chunk Wedge Chukka. Crafted out of suede, this key piece reflects footwear trends for Spring Summer ‘12 offering colourways of beige and brown.

The Volley Nylon Hi, echoes the brand’s fresh European focus and exemplifies its increasing style merit. Made from nylon, this high top is available in both black and navy.

A real statement for Spring Summer ‘12 is the Espa Derby. These espadrilles are manufactured from canvas and will be available in beige and navy. This original style offers an appeal to a wider audience and will also be available as a slip-on version in both existing colourways.

Rocawear, the $800,000,000 US Street brand, formed by Jay Z is to be re-launched as part of the Iconix Brands expansion into Europe. The newly formed Iconix Europe, which boasts an impressive 17 trademarks, is a joint venture between the US-based Iconix Brand Group and The Licensing Company. Iconix Europe are strategically widening Rocawear’s appeal to a far wider, mainstream target market of 18-30 year old brand and music aware consumers and street style leaders. The new creative for the brand uses European relevant imagery and styling with a clear nod towards the future vibe of this established brand as it develops within Europe.

For more information contact:

Lorna Milliken at Radiator PR lorna@radiatorpr.com ; Tel: 020 7404 8264

Notes to editors

Rocawear is the ultimate music fashion brand, seamlessly interwoven with some of the biggest music stars in the world, including founders Shawn "Jay Z" Carter, Damon Dash and Kareem "Biggs" Burke. With the backing of Iconix Europe, the brand is sure to have a huge impact on the European street wear and style market.

Rocawear’s reputation as a dominant and successful lifestyle apparel brand appeals to a wide range of customers and gives Rocawear impressive annual retail sales of over $700 million. The brand has created a mass loyal fan base of street style leaders and brand aware consumers positioned to drive and enhance volume sales. Rocawear has an International following expanding its appeal beyond US borders and becoming a brand of international significance and style credibility, boasting offices in the UK, Japan, Canada and Europe.

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