Helly Hansen announces appointment of dedicated Footwear Sales Agents in UKSeptember 2011

Published: 13 September, 2011

Helly Hansen has announced the appointment of a number of dedicated Footwear and Accessory Sales Agents for the lifestyle market. The new appointments have been made in support of the brand’s ongoing strategy to further increase its continuing sales efforts, and consumer awareness within this competitive category

The brand has appointed Tamim Ltd, to oversee the lifestyle specific sales strategy for all of Helly Hansen’s national and independent footwear accounts. Established by sportswear sales specialists, Gary Lee and Pete Cole, Tamim will also be responsible for driving forward effective distribution channels for Helly Hansen’s growing range of sunglasses, luggage and accessories.

Tamim has been selected by Helly Hansen for its knowledge and experience of implementing successful sales strategies within the footwear sector. Both Gary and Pete have extensive skills in this area, having previously delivered profitable campaigns for brands such as Oakley, Asics, Umbro, Timberland and Nike.

David Wiley, UK Sales Director at Helly Hansen says: “The leisure footwear market in the UK is incredibly competitive, and it’s crucial for Helly Hansen to recognise this with a dedicated team to plan and implement a targeted strategy to drive forward all footwear sales for the brand. We believe Helly Hansen has created a strong and progressive footwear collection, and I’m confident that the Tamim team will be successful – not only at bringing these styles to UK stores, but in providing excellent support to all of our retail accounts.”

Visit www.hellyhansen.com for more information

Helly Hansen:Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and get their job done. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries.September 2011 (HH 302) Pollyanna Tyekiff Account Executive; Marine Sector ADPR Ltd | The Old Apple Store | New Cross Court, West Lambrook | South Petherton, Somerset, TA13 5HZ | United Kingdom Twitter: @ADPR_Marine|Email: Polly@adpr.co.uk | Web: www.adpr.co.uk | Tel: 44 (0)1460 241641 | Fax: 44 (0)1460 242719 |

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