WALK THIS WAY TO MBT STRATFORD - Premium footwear brand MBT arrives at Westfield Stratford City

Published: 15 September, 2011

Physiological footwear pioneer MBT this season opens a new flagship store at Westfield Stratford City, London’s newest shopping destination, stocking its exclusive F/W ‘11 collection and offering its latest, award winning functional shoe, the Ari.

Customers are invited to test-drive and explore MBT’s unique shoe technology and chose stylish, functional footwear from the latest F/W ‘11 range for both men and women, across casual, athletic and dress styles. The MBT range is displayed within a spacious 800 square foot store, located in unit 219 on the first floor in The Arcade, next to the Apple store.

The brand’s most technologically advanced shoe, the Ari, a recent winner of the prestigious red dot award for design excellence, will be available alongside the new Chakula walking boot. An outdoor pursuit shoe, fitted with fibreglass sole inserts for improved traction, the Chakula is perfect for the male and female outdoor enthusiast.

Bettina Frohn, Head of Marketing, MBT says: “We are delighted to be opening our second London flagship store in Westfield Stratford City, building on the success of the stand alone MBT store in Westfield Shepherd’s Bush, and we aim to continue investing in expanding a solid retail network of MBT stores throughout the UK”.

As the original physiological footwear brand, MBT offers active, stylish footwear that can help increase movement of the entire body while standing and walking. With a focus on high quality fabrics, craftsmanship and construction, MBT is an integral part of a healthy and active life.

MBTs can be the key to a more active life, and wearing them can help to:

Increase muscle activation
Improve posture
Improve balance

-ENDS-

The new MBT store is located at unit 219, First Floor, The Arcade,

Westfield Stratford City, Montfichet Road, E201EQ.

For photos or additional information on MBT please visit the website at mbt.com or contact Bettina Frohn, Head of Marketing, on 020 7684 4630 or bettina.frohn@uk.mbt.com

About Masai GB Ltd

The MBT line, the seminal brand and product of Masai GB Ltd., a wholly owned subsidiary of Masai Group International Ltd, is now available in over 55 countries around the world. MBT footwear is now certified Class 1 Medical Equipment in the EU. Introduced in 1996, MBTs can be purchased at a wide range of retailers nationwide. UK headquarters are based in London. Please visit the website at www.uk.mbt.com for additional information.

About MBT

More than 15 years ago, MBT designed a shoe that would change the world. All these years later, we're still at it. As the originators of the physiological footwear category, MBT offers active, stylish footwear that is inspired by nature, grounded in biomechanical principles and powered by patented technology. Employing superior materials, craftsmanship and construction, MBTs are designed to enhance and restore the natural physiological framework and balance of the body. MBTs are a Class 1 Medical Product in the 30 EEA states (European Economic Area) and Switzerland. They are granted a Medical Device Establishment License by Health Canada and are a certified Medical Device in Australia (TGA). MBT is now available in over 55 countries worldwide. For more Information, visit www.mbt.com

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