GEOX AND PATRICK COX SS2012 CAPSULE COLLECTION

Published: 16 September, 2011

GEOX the premier Italian brand famous for the innovative use of breathable technology and the renown British shoe designer Patrick Cox have teamed up to create a capsule footwear collection for Spring Summer 2012. The collection is an exciting fusion of sportswear and urban chic and will be launched during the Micam footwear fair in Milan this weekend.

This SS2012 capsule collection marks the start of an ongoing collaboration between GEOX and Patrick Cox and will see the development of footwear collections for men and women that bring together elements of active sportswear, big city living, innovative materials and cutting edge design.

In a statement about his collaboration with GEOX, Patrick Cox has said:

“I want to create pieces that are casual in spirit and reflect London’s cool urban vibe building on GEOX’s exceptional and innovative shoemaking technology.”

Patrick Cox who became a global household name following the launch of his Wannabe loafer, arguably the most commercially successful loafer launched in modern times, is famous for shoe design that skillfully mixes traditional and the avant-garde and for shoes that are ‘must have’ items for a knowing and fashion conscious market.

Mr Mario Moretti Polegato, Chairman of GEOX comments:

“I’m very pleased with this collaboration that will further increase the value of our respective strengths and excellences. This new and innovative project will enable our clients to find designer shoes interpreting in a modern and contemporary way our innovative shoes technology”

The GEOX brand was originally inspired by the style of a British Gentleman who liked to meld functionality and comfort with a stylish urban twist when choosing his footwear and the idea was later extended to a broader customer base to whom this mix of styles appealed.

The debut collection that will be launched this weekend features 18 styles for men and 20 for women that perfectly illustrate the meld of active sportswear and city chic. The designs include classic wing tip moccasin and derby shoes but with lightweight, flexible GEOX BREATHING soles or the combination of a traditional tubular loafer with a tennis sole.

The shoes are crafted in beautiful soft leathers in a vast assortment of colours. From January 2012 this new collection will be distributed in key European markets such as the UK, Italy, France and in the USA and Asia. The range will be available in top department stores, selected Geox shops and specialty stores with retail prices ranging from 100 -150 euros.

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GEOX is the premier Italian footwear brand known for its invention of the “shoe that breathes". GEOX created a cult-like following in more than 100 countries with its breathable technology and stylish Italian design offering fashionable collections for women's, men's and children. Headquartered in Italy, Geox is available in more than 1000 monobrand stores and 10.000 independent stores worldwide. GEOX is a publicly traded company since 2004. GEOX boasts an exclusive innovative technology that is used in the manufacturing and designing of all the footwear that bares its name.

ABOUT GEOX TECHNOLOGY GEOX boasts an exclusive technology that is used in the manufacturing and designing of all the footwear that bares its name. At the heart of this invention is a microporous membrane that acts like a second skin. When placed inside the GEOX perforated rubber sole, the membrane manages sweat and heat, allows humidity to be evaporated and keeps water out and feet dry. Each pore of this membrane is smaller than a water droplet so that water can’t penetrate the membrane but big enough to let sweat vapour, a molecule 700 times smaller than a drop of water, to easily pass through the membrane and right out through the holes of the sole. Both waterproof and breathable, GEOX’s revolutionary technology provides comfort and wellbeing by constantly eliminating moisture and preventing odours that typically develop when shoes don’t ventilate, recreating an ideal microclimate inside the shoe to keep feet cool and dry in the summer and warm and dry in the winter

PATRICK COX the Canadian born British designer is best known for his cutting edge shoes for men and women. He studied footwear design in London England and upon leaving Cordwainers college in 1983 he collaborated on shoe collections with iconic fashion designers such as Vivienne Westwood and John Galliano. Cox launched his own Patrick Cox label in 1986 and the Wannabe label in 1994. Patrick Cox has been called the “Ferragamo” of the MTV generation and with his cool shoes he made everyone aware that shoe designers existed - before anyone had even heard of Sex in the City. Stars like Michael Jackson, Madonna, Kylie Minogue, Tom Cruise, Nicole Kidman and David Beckham have all stepped out in Patrick’s shoes. Cox was twice awarded the British Accessories Designer of the Year Award (1994 and 1995) and the Fashion Medal of Honor by the Footwear Association of New York in 1996. His shoes can be found in the museum collections worldwide.

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