Footbalance Partners with Sweatshop in the UK

Published: 07 November, 2011

Sweatshop, the leading running specialty retailer in the UK, has chosen Footbalance as it´s custom insole and foot analysis solution. Stocking Footbalance further supports the retailer’s emphasis on service and expertise. Sweatshop staff will deploy the Footbalance system to more efficiently help customers select the right shoes for their own foot type and to customise their selection for a perfect fit.

“We at Sweatshop believe that every runner, from absolute beginner to international athlete, should have access to the very best equipment. That’s why we have the largest range of technical running shoes in the UK. Footbalance custom insoles complete our selection and help us to ensure that we get the perfect fit for each customer”, says Nick Pearson, Managing Director of Sweatshop.

“We are so pleased to have a partner like Sweatshop, which has been voted best retailer by readers of Runner’s World Magazine for the last five years. To be their first choice for a custom-moulded insole gives a great deal of credibility and positioning to the Footbalance brand, process and products”, says David Sleigh, UK & Ireland Country Manager of Footbalance.

All Sweatshop full time staff undergo three levels of biomechanical training, based at Roehampton University in Surrey, examining all aspects of how our bodies move while running. This gives their staff an in-depth knowledge of how the foot and lower leg work and which shoes are suited to individual styles of running.

Footbalance custom moulded insoles help facilitate proper alignment of feet and ankles which can affect stability, prevent injury and improve performance.

For further information contact: David Sleigh, +44 789 696 0865 or david.sleigh@footbalance.com

Hilkka Koskenranta
Director, Brand and Marketing Communications
Partner

Footbalance System Ltd.
Hämeentie 135 A
00560 Helsinki
Finland

Gsm: +358 40 574 4445
Fax: +358 9 726 1703
Skype: hilkka.koskenranta
E-mail: hilkka.koskenranta@footbalance.com
www.footbalance.com
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