Lunar lift off………..
Published: 24 May, 2012
GRS Footwear, the ‘Lunar’ brand owner & UK distributor of Italy’s leading trekking brand, Grisport, has seen sales rocket - even during the current difficult trading conditions. The improved ‘in-stock’ service has proved to be so popular this season that the UK distributor is making a substantial investment to expand its new warehouse complex, effectively doubling space, to meet the needs of an ever-expanding customer base.
GRS have recently secured the rights to the ‘Goodyear’ brand name from the Goodyear Tyre & Rubber Company USA, giving them sole UK distribution and design rights for the brand. The result of this expansion into the men’s footwear arena, coupled with the explosive growth of the ladies Lunar collections, means that the Company is increasing space at the new complex to 45,000 sq ft.
The 132-year-old family firm has seen a big increase in demand for its products over the past year. GRS Managing Director Michael Rye says that the latest investment in the in-stock programme, coupled with new developments in warehousing will not only make it easier to fulfill the increase in orders for GRS products, it will also result in an even better service for customers.
“Our existing outdoor retailers have already seen an improvement in the level of Grisport stock this season, where we have pushed stock holding up over 25,000 pairs. Lunar stockists will be very pleased to hear that the additional new space will mean that we can vastly increase this service to all areas of our business” said Michael.
The expansion has not ended there, as GRS have also expanded the current sales team by appointing Mr. Paul Stewart to cover both Northern & Southern Ireland for all brands and are close to appointing a Spanish Distributor for Lunar.