CROC CABS’ RELEASED IN LONDON TO CELEBRATE CROCS 10TH ANNIVERSARY
Published: 03 July, 2012
Crocs, world leader in innovative casual footwear, has teamed up with leading taxi advertising company Ubiquitous, to deliver eye-catching ‘croc-skin’ designed cabs across London. The partnership will help Crocs springboard its brand campaign in front of a new audience across London during its 10th Anniversity year. Crocs has outstanding brand awareness but has evolved over its 10 year history. This campaign aims to highlight this evolution by grabbing consumer attention, encouraging them to take a fresh look at Crocs. The brands global range now includes over 300 new trend-right styles to explore, all of which benefit from the same comfort and innovation found inside the brand’s iconic clog.
“We’re proud of where we’ve come from, but now we’re so much more than our iconic clog…we’ve evolved,” said Michael Marshall-Clarke, European Marketing Director of Crocs. “This campaign aims to change customer perception of our brand, encourage them to take a fresh look at us and join our evolution. At Crocs we’re not afraid to break the mould or stand out in a crowd, so our unique crocodile taxi advertising fits well with this approach. In this, our 10th anniversary year, we believe through taxi advertising we will instantly capture the attention of a wide London audience and achieve fantastic, all-access visibility this summer and beyond.”
The campaign will run for the entirety of the brand’s 10th anniversary year and will integrate with other strategic and tactical activity. Crocs is also encouraging all passengers to join the evolution and share their ‘Croc cab stories’ on the brand’s Facebook page.
“With all eyes on London this summer, the iconic black cab has proved to be a key advertising channel, with a consumer popularity that Crocs are capitalising on. The creative use of branding presents the perfect opportunity for Crocs to heighten its visibility during the upcoming months, due to the important part that cabs will play in helping to keep London moving.” stated Andrew Barnett, Ubiquitous.
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About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women
and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All
Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans
"Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its
inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
The brand celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs –
www.crocs.eu, https://www.facebook.com/CrocsEU, Twitter@CrocsEu,