SUPERFEET ASSUMES DIRECT RESPONSIBILITY FOR EUROPEAN DISTRIBUTION‘ - Insole Company Opens New UK Distribution Centre in Edinburgh

Published:  06 July, 2012

Starting today, Superfeet Worldwide Inc. assumes responsibility for all its European distribution through a new operations centre in Edinburgh, Scotland.  Superfeet will also begin distributing its products and systems directly to retailers in the UK and Ireland.

The UK expansion is the next phase of the insole company’s ongoing plan to support its European distributors and increase its global presence.  Superfeet President Bill McLean says, “We understand that closer contact with our customers is worthy of an investment and is vital to our growth.  Europe has become a very significant market for Superfeet and we are directing more resources to it in order to achieve our full potential.” 

Nine new positions have been created to run the UK facility, which will have the support of the staff at the company’s American headquarters.  McLean believes the expansion will allow Superfeet to improve management of its growing European business, and will create opportunities to take advantage of expansion into new countries and markets. 

Superfeet’s former European distributor, Anatom, will continue to grow their other brands, including Teko socks and Anatom footwear.  McLean recognizes Superfeet’s 18-year relationship with Anatom, saying, “We appreciate what Anatom has done to build the Superfeet brand in the UK, Ireland and Europe.  We can assure our stakeholders that we are further committing ourselves to the UK and Irish markets through this investment.”

Superfeet Worldwide UK Limited joins Superfeet Canada Inc. as a 100% wholly-owned subsidiary of Superfeet Worldwide Inc., and is located at Unit 12, A1 Industrial Park, 232 Sir Harry Lauder Road, Edinburgh EH15 2QA.  UK retailers and European distributors can contact European Operations Manager, Steven Baynes at sbaynes@superfeet.com or Key Accounts Manager, James Clark at jclark@superfeet.com with any questions or concerns.

Ends

For further information:

 

UK PR contact:

Alasdair Scobbie @ MCS PR

t: 0161 437 4634

e: alasdair@mcspr.co.uk

US Media Relations contact:

Amanda Norenberg @ Superfeet Worldwide Inc.

1820 Scout Place. Ferndale, WA 98248

t: 360-384-1820 ext. 6683

e: anorenberg@superfeet.com

w: www.superfeet.com

 

 

ABOUT SUPERFEET WORLDWIDE INC.

Superfeet is a leading designer and manufacturer of affordable, premium over-the-counter insoles.  Originally the sports division of Northwest Podiatric Laboratory, our product line now includes biomechanical insoles and sandals designed for every type of sport and foot type.  Superfeet is an ESOP company celebrating 35 years in business, and is 30% fully owned by its employees.  We were awarded 6th place overall in Outside Magazine’s 2011 BEST PLACES TO WORK list.  Superfeet currently distributes throughout North America, Europe, Australia and Asia.  Find out more at www.superfeet.com

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