Published:  10 July, 2012

Patagonia, Inc., the outdoor apparel manufacturer, is proud to announce that Stefan Wahlén started the 1st of July as Patagonia new Managing Director Europe. Stefan has more then 25-years’ experience in the Sporting Goods and Textile industry and joins Patagonia from Wolsey Limited, UK-based. Wolsey, founded in 1755 is the oldest recognized menswear brand in the world. Prior to Wolsey Stefan served as Global Sales Director of Peak Performance.

Earlier in his career Stefan was managing the Apparel business for Nike Northern Europe as well as several positions with Levi Strauss including Country Manager for Sweden.

"I’m very proud of being part of the

Patagonia team, representing one of the greatest companies in the world. Patagonia stands for quality and innovation not only in products and fabrics but also when it comes to environmental responsibility."

says Stefan.

"The company sees Europe as a key market for growth with great potential. With increased investment in people and infrastructure


is building on the foundations for increased success in this market.

With great results last year, we are now in a position to reinforce the European team. Despite the challenging economic environment, we see a lot of growth potential for us with a number of new innovating products and interesting stories.

We will focus on Retail expansion

looking for a new European Retail Manager. We are also happy to announce that Julie Baguenard from the 4th of June is part of the team, as Visual Merchandiser.


With his strong business background and the reinforcement of the European Team, Stefan will help Patagonia Europe to take the next step.

Patagonia last fiscal year – from 1

st May 2011 to 30th April 2012 - turnover was US$ 540 million

. With turnover up in Europe by +42%.

Patagonia Europe, located in Annecy, now has 40 staff in the team. With the growth of the brand and the increased investments,

new positions are now looking to be filled

. See on

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