PRIMIGI GIRLS, which is making its debut with the Spring/Summer 2008 collection, is a project that is very important to girls, the closeness of best friends, that special tie that lets them share every secret and every experience, an uncompromising sentiment in which every girl sees in themselves.

PRIMIGI has decided to explore this world through the eyes two fashion conscious, inseparable, fun-loving best friends.

The PRIMIGI GIRLS line is differentiated with a new fuchsia logo, embellished with a star, which in turn encloses a small heart, the symbol of affection that ties together two best friends.

The shoes are sold inside a glittered box decorated with stars, the PRIMIGI GIRLS logo, and Pam and Gyl, the two stars of this new PRIMIGI adventure. Girls can use the box as a “secret case” for their favourite things.

With the purchase of PRIMIGI GIRLS shoes, girls can also learn about the story of Pam and Gyl. A folder contained in the box describes their passions and invites them to discover the PRIMIGI GIRLS world.

Every pair of shoes comes with a pendant in the shape of a star, which bears the PRIMIGI GIRLS logo. It can be detached and fastened anywhere to personalise, for example, a folder or a pencil case. And upon the purchase of every pair of PRIMIGI GIRLS shoes, little consumers receive a free, fantastic pink clutch bag filled with surprises divided into two separate but identical kits: lipgloss holder rings, hairclips, stickers ……. a small treasure to share with her best friend.

PRIMIGI GIRLS not only appeals to the tastes of girls, it is also a guarantee of quality for the most demanding parents. All of the shoes in the line, are extremely light and flexible, come with an anti-shock system in the heel, are washable and have a removable insole. Each package also contains a pair of replacement insoles in leather to ensure the utmost in hygiene.

For more information please call Terry McIntosh on 01522 811264

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