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UMI Making happy feet
Published:  01 August, 2007

At Umi, we understand and embrace the notion that style helps instill the self assurance to smile bigger, laugh louder, and walk taller… And it's evident in the shoes we create. From our unique materials to our whimsical and quirky color combinations, we create style that fulfills our core purpose: “Make children, and their feet, and their mums happy”.

To that end, we look at each season as a unique opportunity and our Spring-Summer 2008 collection is no exception. We've taken our sense of style and creativity to a whole new level ~ including the introduction of new outsole treatments, embellishments such as rivets and frayed fabrics, and of course our signature use of specialty materials such as iridescent, printed and pebbled leathers.

But style isn't the whole story. Umi was founded on the principle that style and fit do not have to be mutually exclusive. Therefore, Umi shoes are handcrafted with one goal in mind: to promote healthy development of children's feet. All Umi shoes have leather uppers, leather linings and a full and padded leather in-sock, this combined with other features like being flexibility, breathable, and lightweight are just a few of the Umi product attributes that keep children's feet healthy, happy and moving in the right direc-

Take a look at what Umi can bring to your business. Visit us at Moda Footwear on stand FH22. Call Andrew Lovelock on 07850~008834 or e-mail alovelock@umishoes.co.uk for more details.


  • Footwear Today - August 2008
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