Footwear Today
Footwear E-Alerts
RSS
  • Click here to visit the James Taylor & Son website
  • Footwear Today - May 2008
  • Footwear Today - April 2008
  • Footwear Today - March 2008
Fresh new look from Emotion for spring and summer
Published:  01 August, 2007

Building on the success of its 2007 spring/summer range, which achieved a 151 per cent increase in year-onyear sales, Emotion - the UK's leading designer of wider fitting fashionable footwear for women - is introducing fresh-looking designs and colours in its bigger than ever 2008 collection.

More formal summer sandals and day courts are being launched to take advantage of the style trends for the coming season; while the introduction of fresh new casual sandal styles, with oversize metal trims, soft leather uppers and jewels builds on Emotion's strength in this area.

The use of fashionable metallics, in particular pale gold and silver, make the collection stand out. Other key colours include rustic, ethnic tones appearing in Emotion's casual sandals as spiced warm neutrals, tan and brown, alongside crisp and fresh colours such as red and white.

Patent, both as a trim and as a full shoe material, and snakeskin add to the fresh-look. Jewels and gems are being used throughout the range from occasion wear, through fashionable gladiator sandals to ballet pumps such as Tiffany, which is already creating interest with its styling in silver and bow and jewelled trim on the front. Along with jewelled and metal trims, design details include ruching on daywear shoes, cut outs and contrast piping, all adding to the range's contemporary summer feel.

Wedges also play a key role in Emotion's new range. There are low wedges on sandals, mid height wedges and high wedges on court shoes.

As a general trend, almond peep and closed toes predominate, with square toes emerging.

Commenting on the company's new range, Emotion's national sales manager Neil Bennett says: “A recent survey revealed that nearly one-third of women find that standard size shoes are too narrow for them. This means that there is a huge consumer demand for wider fitting, fashionable footwear. We believe that the design of our latest collection, and the choice it provides, will help even more retailers take advantage of that market.”

The full Emotion range for spring/summer 2008 may be seen at Pure on stand number K103, and at Moda in Hall 19 on stand FM25.


  • Footwear Today - June 2008
Poll

How do you keep up-to-date with the latest news from the Footwear sector?

  • Trade magazines
  • Consumer magazines
  • Trade events
  • Online media
© Copyright 2008 Footwear Today. Datateam Publishing Ltd. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8 Baker Street, London W1U 3LL. U.K.
Webmaster