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Stylish wide fitting sandals offer expansion opportunity
Published:  01 August, 2007

The 'easy b' range of sandals from specialist manufacture DB Shoes Ltd combines contemporary styling with the superior foot health qualities that DB are renowned for. Targeting an ever growing market 'easy b' offers an unbeatable choice of colours, styles and widths as DB's Sales and Marketing Director, Chris Payne explains:

“Our Ladies sandal collection features an extensive choice of styles in a wide range of colours. By offering sizes in EE, 4E and 6E fittings, we can guarantee comfort without compromising on colour and style. Recommended by foot health professionals most styles in the 'easy b' sandal range feature a 'back-in' to hold the foot in place and a slingback strap for additional adjustment and comfort. Several of our sandals use clever elasticated designs for maximum flexibility which creates a stylish shoe with the perfect fit.”

All 'easy b' sandals include a removable sock, which allows for orthotic insertion if required and lightweight polyurethane sole with built in shock absorbency. Some styles feature a touch fastening for easy access and adjustment, with extension bars for further fitting and have PoronÍ inserts built into the sock for total underfoot comfort. Using the softest of leather uppers with virtually seam free linings many designs are also ideally suited to diabetics.

An increasing number of retailers are realising that stocking easy b can result in them expanding into a profitable niche market. The demand for wider fitting specialist shoes is overlooked by many High Street multiples which in turn has provided the independent retailer with a valuable opportunity to exploit.

If you are a retailer and would like to add significant growth to your business contact DB Shoes Ltd on: 01933 359217, www.dbshoes.co.uk.


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