Arecent survey* revealed that nearly one-third of women find that standard size shoes are not wide enough for their feet, As a result, we are unnecessarily taking a size of shoe that is too big simply to accommodate the extra width.
The UK 's leading designer of fashionable footwear in wider sizes, Emotion, claims that one of the reasons for this is that the general fitting of shoes and boots for adults has not changed at all over the past five decades.
“Most footwear is still made on a C fitting last,” explains the company's national sales manager Neil Bennett. “Emotion is one of the few companies in the footwear industry that has kept up with the changing body shape of women, who are significantly taller and heavier today than their 1950s' counterparts.”
Importantly, unlike some other companies, Emotion does not just take fashion footwear and make it wider. It actually designs and makes fashionable shoes and boots specifically for the wider foot and calf. This means that in some instances Emotion shoes provide a total girth circumference of up to 30mm larger than a standard shoe.
Mr Bennett adds: “It may seem an obvious thing to say, but wearing the correct width footwear is essential. Trying to squeeze into a tight shoe or boot for the sake of fashion is insane and, with Emotion's designs, unnecessary. The width of a shoe or boot should correspond with the widest part of the foot while standing. This will also ensure that the width/size ratio is correct.
Many people are wearing the wrong size to accommodate extra width, and find that with the wider fit they can take a smaller size.”
The full range of Emotion's footwear can be found on the company's website www.emotionshoes.co.uk, where you will also find a sizing chart to help you get the right fit. There are more than 300 stockists of Emotion footwear nationwide, and a list may be found on the website.
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